HKTDC’s New Executive Director Takes Up Post

	HKTDC Senior Marketing and Customer Service Manager Joe Leung (centre) briefs Executive Director Margaret Fong (left) on the Call Centre’s operations
	HKTDC Executive Director Margaret Fong (second right) and HKTDC Senior Marketing and Customer Service Manager Joe Leung (left) thanks two frontline staff members, Ethel Cheung (right) and Kara Sun(second left), on their outstanding work
	HKTDC Executive Director Margaret Fong (left) visits the Council’s SME Centre at HKCEC

3 October 2014 – On her first working day as Executive Director of the Hong Kong Trade Development Council (HKTDC), Margaret Fong underlined her commitment to listen to staff and strengthen communications with customers. Ms Fong’s first port of call was the HKTDC’s Call Centre located at Wu Chung House in Wan Chai. She later met with frontline staff at the HKTDC’s SME Centre at the Hong Kong Convention and Exhibition Centre.

Ms Fong said she would strive to uphold the HKTDC’s commitment to provide companies, especially small and medium-sized companies (SMEs), with services that add value to their operations.  “Through organising various marketing campaigns and offering trade-support services, we have helped enterprises explore new market opportunities, establish extensive networks and expand business in international markets,” said Ms Fong. “We closely monitor developments in international trade and keep abreast of global market trends. This helps the Council stay relevant and provides the best services for SMEs.”

Ms Fong said that enhancing communication with both staff and clients would be her first priority as Executive Director, with the aim of further improving service quality and efficiency. “We have put a lot of resources into staff training. We have a highly competent workforce that listens to our customers, understands their needs and responds to and resolves issues promptly,” Ms Fong said. “We can strengthen our professional image by offering a total service experience for our customers.”

The HKTDC SME Centre attracts some 140,000 visitors a year.  Apart from providing a wide range of up-to-date business information, the Centre offers free advisory services for business start-ups and traders. It also organises seminars and workshops on various markets and industries.

Ms Fong said the HKTDC Customer Service Hotline (1830 668) team handles more than 100,000 enquiries a year on such topics as local exhibitions, trade magazines, online sourcing, business-matching services, conferences, research publications and overseas promotions.

She added that the Council has set high service standards, such as answering calls within four rings and offering one-stop resolution services. “We’re proud of our frontline staff who can meet our target 98 per cent of the time,” Ms Fong said.  Two frontline staff were recently complimented on “Praisage” (www.praisage.com ) for their work in assisting a customer.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

 Joe Kainz                  Tel: (852) 2584 4216     Email: joe.kainz@hktdc.org

Relevant Information

• Press release: HKTDC announces successor to Fred Lam
• Profile of HKTDC Executive Director Margaret Fong
• HKTDC Service Pledge

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.