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Asian E-tailing Summit opens on Wednesday

Industry elites examine e-commerce opportunities amid volatility


7 December 2020 – Organised by the Hong Kong Trade Development Council (HKTDC), the fourth Asian E-tailing Summit (AES) will be held online from 9 to 11 December, featuring more than 40 business professionals from e-tailing service giants, online retail platforms and brand representatives. Through a series of online webinars and presentations, the current business practices of small and medium-sized enterprises (SMEs) will be examined, while e-commerce success stories and solutions from across the region will be shared. The goal is to help enterprises capture the opportunities brought by digitisation.


Summit examines latest marketing strategies

E-tailing is a rapidly developing industry across the globe. Under the theme “Embracing Change and Unlocking Opportunities in the New Digital World”, this year’s AES has been extended to three days to rigorously examine different areas including the latest cross-border e-commerce solutions, mobile e-commerce trends and personalisation in digital customer engagement strategies. The webinars will cover topical issues such as blockchain technology, cross-border e-commerce, mobile commerce and omnichannel retailing to assist SMEs in adapting their businesses and grasping opportunities under the new normal. The summit will bring together a range of noted speakers, including:



Members of the media wishing to interview speakers can email interview requests to or For the latest programme and speaker list, please visit:


Media registration

To view the AES broadcasts, media representatives are required to pre-register to receive a confirmation email for accessing the webinars by completing the following registration form and emailing it to Please note that the events cannot be accessed by unregistered media representatives.


******************************** Media Online Registration Form ********************************



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Asian E-tailing Summit:

AES programme:

AES speaker list:


Media enquiries

Please contact the HKTDC’s Communications & Public Affairs Department:

Christine Kam           Tel:(852) 2584 4514                        Email:

Cathy Lee                  Tel:(852) 2584 4393                        Email:


The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: Follow us on Twitter @hktdc and LinkedIn

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