Sixth Edition of Sports Source Asia Opens Today

	Hong Kong record-holder and a member of the men’s 4x100m relay team at the London Olympics Lai Chun Ho (second from right) takes part in a sportswear parade at Sports Source Asia
	Sports Source Asia features local innovations, including textile technology developed by Hong Kong Polytechnic University’s Professor Li Yi

28 October 2012 – Showcasing the latest fitness equipment, sports apparel, water-sports supplies and outdoor products, the sixth edition of Sports Source Asia opened today and continues through 30 October at AsiaWorld-Expo.

Organised by the Hong Kong Trade Development Council (HKTDC) and MMI Asia Pte Ltd, the fair has attracted 140 exhibitors from the Chinese mainland, Korea, Malaysia, Pakistan, Singapore, Taiwan and Hong Kong. They include Hongxing Erke Group, a sporting goods company from the Chinese mainland. 

The recent London Olympic Games and other major sports events have helped arouse strong enthusiasm for sports. For mainland manufacturers hoping to expand their overseas business or overseas brand-name companies wanting to enter the Asian and mainland markets, Sports Source Asia can help them establish business connections and explore new opportunities.

Hot Products
A number of exhibitors are using Sports Source Asia to launch new products. These include: Dreamliner putters; waterproof iPhone 4 and 4S cases that allow divers to take smartphones down to six metres; and high-density compression underwear.

The fair also showcases local innovations, including textile technology developed by Professor Li Yi from Hong Kong Polytechnic University’s Institute of Textiles & Clothing. Hong Kong’s elite athletes have worn the high-performance sportswear at the London and Beijing Olympics and the 2009 East Asian Games.

Professor Li discusses high-performance sportswear at one of the fair seminars. Other highlights are sportswear parades, featuring Hong Kong’s athletes wearing the latest sports apparel and accessories. Athletes taking part include Lai Chun Ho, Hong Kong record-holder and a member of the men’s 4x100m relay team at the London Olympics.

Nearly 50 buying missions from 46 countries and regions, counting more than 1,600 buyers, are taking part in the fair.

In the first nine months of 2012, Hong Kong exported HK$30 billion worth of sporting goods, with the United States, Japan, the Chinese mainland, the United Kingdom and Germany the top five export markets.  

Concurrent Events
Running alongside Sports Source Asia, Eco Expo Asia and the HKTDC Hong Kong International Building and Decoration Materials & Hardware Fair offer multiple sourcing opportunities for buyers. In addition, the HKTDC Hong Kong International Lighting Fair (Autumn Edition) is taking place at the Hong Kong Convention and Exhibition Centre (HKCEC). Buyers can take a free shuttle bus service running between the two venues.

Fair Details

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers . With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com

 Follow us on Twitter @HKTDC

About Messe München International (MMI Asia Pte Ltd)
Messe München International (MMI) is a leading trade fair organization, with a truly global network. It has six subsidiaries abroad – in Europe and in Asia – and 60 representatives serving 90 countries. Its industry-oriented trade fairs extend worldwide. MMI has around 40 trade fairs in Munich for capital and consumer goods and key high-tech industries that annually draw over 30,000 exhibitors from more than 100 countries as well as over two million visitors from more than 200 countries, annually through other established MMI fairs in Asia, Russia, the Middle East and South America. MMI serves the Asia-Pacific through MMI Asia Pte Ltd (MMI Asia) in Singapore and its five strategic bases in Hong Kong, Jakarta, Taipei, Shanghai and Mumbai. MMI Asia presents 20 international-scale trade fairs in Asia.