Asia’s Largest Spring Electronics Fair Opens Next Week

			HKTDC Deputy Executive Director Benjamin Chau announces details of the HKTDC Hong Kong Electronics Fair (Spring Edition), the HKTDC International ICT Expo and the HKTDC Hong Kong International Lighting Fair (Spring Edition). The three fairs, 13-16 April, will feature the latest products and services of more than 3,650 exhibitors from all over the world
			HKTDC Director of Publications & E-Commerce Sophia Chong introduces the newly launched sourcing applications for iPad and iPhone mobile devices, which will make it that much easier for buyers and suppliers to do business at HKTDC fairs
			The new HKTDC sourcing applications for iPad and iPhone mobile devices offer a variety of interactive features, including a search function to find exhibitors, bookmarking, notes, voice recording, and multimedia product presentations
			This year’s Electronics Fair will feature the new “Silver Market” display zone, to respond to that sector’s growing market needs. Desay Electronics, one of the zone’s exhibitors, will promote a line of mobile phones specially designed for the elderly, with features such as a large keypad and GPS and SOS services

6 April 2011 – More than 3,650 exhibitors will take part in three international trade fairs, including Asia’s largest spring electronics show, 13-16 April, at the Hong Kong Convention and Exhibition Centre (HKCEC).

The concurrent events, including the Hong Kong Electronics Fair (Spring Edition), the International ICT Expo and the Hong Kong International Lighting Fair (Spring Edition), are organised by the Hong Kong Trade Development Council (HKTDC).

Sourcing Made Easier
The fairs will also introduce new HKTDC sourcing applications for iPad and iPhone mobile devices. In a press conference yesterday, HKTDC Deputy Executive Director Benjamin Chau offered a preview of the apps, which have been designed to help buyers locate suppliers and products at the fair more easily.

"The software for HKTDC Product Magazines offers interactive features such as a search function to find exhibitors, as well as bookmarking, notes, voice recording, multimedia product presentations and more," said Mr Chau, describing the sourcing tools available for free download at Apple’s App Store.

Rising Electronics Demand
Now in its eighth edition, the Electronics Fair will bring together more than 2,400 exhibitors, including first-time participants from Monaco, Sweden and Ukraine. "Responding to growing market needs, we are launching two new product display zones at the fair – Silver Market and eAccessories," Mr Chau said.

Another highlight at the electronics event will be the Hall of Fame, a premium section dedicated to nearly 500 leading brands, including Coby, Desay, Foryou, Goodway, Haier, Hanvon, Hyundai, Motorola, Philips and Tunbow.

Other theme zones will focus on Audio Visual Products, Digital Imaging, Personal Electronics, Home Appliances, In-Vehicle Electronics and Navigation Systems, Solar Photovoltaic Technology, and Telecommunications Products.

New ICT Products
The eighth ICT Expo will welcome some 570 exhibitors, with newcomers from Poland and Russia. "The fair’s new Smartphone & Tablet Zone showcases the latest mobile communications products, while the Digital Living & Multimedia focuses on must-have ICT items for 21st century homes," said Mr Chau.

Adding glitz to the fair is the Home-grown Innovation zone, which presents state-of-the-art exhibits from local educational institutions.

A popular attraction at the expo is the SME IT Clinic, which provides SMEs with complimentary professional consultation on ICT systems and solutions to help them improve their business efficiency.

Green Tech Lights the Way
The third edition of the Lighting Fair is expected to welcome about 650 exhibitors, a 70 per cent increase over last year. A full array of lighting products, ranging from domestic to commercial and architectural, will be on display. Exhibitors from Macau, the Netherlands and Spain will make their debut at the fair.

"Technology has enhanced development of the lighting industry, especially in the field of green lighting," said Mr Chau. "The fair will welcome twice as many exhibitors in the LED Lighting and Green Lighting zones, reflecting fast-growing demand for environmentally friendly lighting products."

Another fair focus will be the Decorative Lighting zone, showcasing festive and decorative pieces. Other theme zones include Lighting Accessories, Parts & Components and Technical Lighting.

Tracking Industry Trends
More than 20 conferences and seminars will be held during the fairs, providing SMEs with the latest information on topics such as global safety requirements for electronic products, smartphones and tablet computers, ICT technology for the retail industry, e-logistics, and new materials and technology for lighting.

Financial Secretary John Tsang will deliver a keynote speech at the ICT Award Presentation Ceremony on 15 April. And, for the first time, the World Summit Awards and related events will take place during the fair period.

Fair Websites
Hong Kong Electronics Fair (Spring Edition) – http://www.hktdc.com/hkelectronicsfairse
International ICT Expo - htp://www.hktdc.com/ictexpo
Hong Kong International Lighting Fair (Spring Edition) - http://www.hktdc.com/hklightingfairse

New Products
Electronics and ICT - http://202.64.102.92/hktdc/download.php?fid=_php4nZQVp
Lighting - http://202.64.102.92/hktdc/download.php?fid=_phpeIfNP8

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com

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