Over 21,000 Buyers Visit Watch & Clock Fair and Salon de TE
8 September 2018 – The 37th edition of the HKTDC Hong Kong Watch & Clock Fair and the sixth Salon de TE concluded their five-day run (4-8 September) today at the Hong Kong Convention and Exhibition Centre (HKCEC). Jointly organised by the Hong Kong Trade Development Council (HKTDC), the Hong Kong Watch Manufacturers Association Ltd and The Federation of Hong Kong Watch Trades and Industries Ltd, the events welcomed over 21,000 buyers, up 2% over last year. Satisfactory growth was recorded in buyer attendance from the Chinese mainland and emerging markets such as India, Kazakhstan, Malaysia, Mexico, the Philippines and United Arab Emirates, as well as other countries and regions including Denmark and the United States.
“Amid intense industry competition, many Hong Kong companies have diversified business and risks by shifting to emerging markets as target export destinations,” said HKTDC Deputy Executive Director Benjamin Chau. “To help local enterprises expand into new markets, the HKTDC organised 78 buying missions representing more than 4,400 buyers from 3,200 companies from 58 countries and regions. The fair continued to feature the OEM Smart Watches and Smart Watches zones for Hong Kong companies to showcase results of their research and development in smart watches, helping the industry move up the value chain and develop further.”
Survey: 2018 Sales Seen Steady/Growing; Optimism over India, Mainland and ASEAN
The HKTDC commissioned an independent market research agency to conduct an on-site survey during the first three days of the fair (4-6 Sept), interviewing 855 buyers and exhibitors about their views on market prospects, product trends, e-commerce and sourcing patterns. About 75% of respondents anticipate steady or growing overall sales in 2018. Over half of the respondents believe the current Sino-US trade issue has no negative impact on Hong Kong’s timepiece exports. Most of the respondents view India, the Chinese mainland, Association of Southeast Asian Nations (ASEAN) countries and South America as the most promising emerging markets in the next two years, while Taiwan, Hong Kong, Japan, Western Europe and North America are seen as having the best prospects among traditional markets.
Smart Watches Seen Most Popular Timepieces for 2019
In terms of product trends, smart watches(37%), quartz analogue watches(25%), automatic watches(15%) and electronic watches(11%) are viewed as the most popular categories for 2019; while smart watches(41%), casual watches(40%), fashion watches(37%) and sports watches(25%) are considered to have the biggest growth potential. Watches that can interact with smart devices (40%) are predicted by respondents to be the most prevalent product development strategies in the coming year, followed by watches that match fashion trends (31%), items with mix-and-match components (25%), limited-edition watches (24%) and those representing collaboration between brands (23%). The most popular timepiece price range in 2019 is seen to be US$51-US$100 (29%), followed by US$6-US$50 (25%) and US$100-US$200 (24%).
Tech Items Sought-after, Homegrown Brands Shine
Specialising in the design and production of smart watches, New Venture Smart Wearable Supplies (Shenzhen) Co., Ltd showcased its latest smart watches at the OEM Smart Watches zone. Maxwell Chen, Sales Director of the company, said: “We find that the demand from traditional watch buyers for smart watches is soaring, with more interest in our smart watches that come with simple functions like step counter, incoming message or call alert. Our latest models have attracted buyers from India and the United States and they will place orders soon.”
Gary Ching, co-founder of Hong Kong’s homegrown brand, ANPASSA, said the firm has exhibited at Salon de TE for five consecutive years because it is regarded as an important platform to promote the brand and its designs. At this year’s fair, the company highlighted its “Made in Hong Kong” concept and fine craftsmanship through its products, such as a newly launched dual tourbillon watch featuring an enameled dial decorated with diamonds. This model drew considerable attention at the fair, while more than 10 new buyers from Malaysia, Romania, Singapore and Switzerland showed interest in purchasing the firm’s enameled tourbillon watches and automatic watches, as well as having ANPASSA develop custom-made tourbillon watches for them.
Emerging Market Buyers Keen on Sourcing
Indonesian buyer Salim Kartono, Director of Pt. Catur Mitrajaya Lestari, said he came to the fair to look for Muslim watches and new items while meeting their partnering brand owners. He placed an order for 1,000 Muslim watches on the spot and bought some samples of couple watches and Chinese mainland-made tourbillon watches to add to his company’s product portfolio. Mexican buyer Jose Palacios Pena, Director General of La Casa Del Reloj, said he revisited the fair to look for fashion watches and original equipment manufacturers of smart watches. “Up till now, I have identified three potential suppliers of fashion watches from the Chinese mainland, Hong Kong and Switzerland, and I will buy 500 pieces from each of these new suppliers.”
For more comments from exhibitors and buyers, please visit: https://bit.ly/2MUUWhK (Hong Kong Watch & Clock Fair) and https://bit.ly/2Cxhald (Salon de TE)
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The five-day Hong Kong Watch & Clock Fair (4-8 Sept) attracts over 21,000 buyers, including many from emerging markets |
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The concurrent Salon de TE showcases 140 renowned international brands and designer collections |
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The fair features more than 30 events including seminars, product launch sessions, networking events and watch parades, assisting the industry to explore more business opportunities. Industry leaders share their insights at the Hong Kong International Watch Forum and the Asian Watch Conference |
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Product launch sessions held during the fair feature celebrities, including Jacqueline Ch’ng, Joel Chan, Chin Ka Lok, Ronald Cheng and Mark Lui |
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The Salon de TE Networking Reception and Gala Dinner on the fair’s opening day (4 Sept) feature Katy Kung (bottom left) and Kelly Fu (bottom centre) modelling delicate timepieces from exhibitors, with Heidi Chu (bottom right) serving as master of ceremonies |
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On the Public Day (8 Sept), a series of activities are held at Salon de TE, including a “fashion x watches” parade, watch-collection sharing sessions and product launch sessions |
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In view of the prevalence of mobile technology, the HKTDC has launched the e-Badge to enhance buyers’ fair experience |
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The hktdc.com Small Order zone features over 120 watch and clock showcases, with about 900 products available for orders from 5 to 1,000 pieces, meeting the demand for sourcing in small quantities. The zone attracted nearly 7,000 buyers during the fair’s five-day run, and built nearly 7,500 trade connections |
Fair Websites
HKTDC Hong Kong Watch & Clock Fair: www.hktdc.com/fair/hkwatchfair-en
Salon de TE: http://event.hktdc.com/fair/te-en/TE/
Media Enquiries
Please contact the HKTDC’s Communication and Public Affairs Department:
Sunny Ng Tel: (852) 2584 4357 Email: sunny.sl.ng@hktdc.org
Joshua Cheng Tel: (852) 2584 4395 Email: joshua.cp.cheng@hktdc.org
To view press releases in Chinese, please visit: http://mediaroom.hktdc.com/tc
About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With 50 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.