Gifts & Premium Fair and Printing Fair Draw 64,000+ Buyers

Over 90% Gifts Industry Players Surveyed See Steady/Growing Sales
Best Market Potential Seen in Western Europe and Chinese Mainland

30 April 2018 – The 33^rd Hong Kong Gifts & Premium Fair, organised by the Hong Kong Trade Development Council (HKTDC), concluded today at the Hong Kong Convention and Exhibition Centre (HKCEC). The concurrent 13^th Hong Kong International Printing & Packaging Fair, jointly organised by the HKTDC and CIEC Exhibition Company (HK) Ltd, also came to a close at AsiaWorld-Expo. The four-day twin fairs together attracted over 64,000 buyers from 145 countries and regions, up 3.5 per cent over last year. Among emerging markets, Russia, India, the Chinese mainland and Association of Southeast Asian Nations (ASEAN) countries saw notable growth in buyer attendance, while many traditional markets, including France, Korea, Canada, Germany and the United States also recorded double-digit percentage increases. Over 48,000 buyers attended the Gifts & Premium Fair, while close to 16,000 buyers visited the Printing & Packaging Fair.

“In the face of fast-changing consumer demands, businesses with a good grasp of market trends will have an advantage. Therefore, we commissioned an independent on-site survey at the Gifts & Premium Fair once again to gauge participants’ views on market prospects and product trends,” said HKTDC Deputy Executive Director Benjamin Chau. “The survey found that the gifts and premium industry is optimistic about the market this year – and more so than they were last year.”

Gifts industry optimistic on prospects; advertising items seen leading market growth
Of about 940 exhibitors and buyers polled, 93 per cent expected overall sales of their businesses to remain steady or improve this year. The proportion of respondents who expected increasing sales was up 11 percentage points over last year. About 60 per cent of respondents expect production or sourcing costs to increase. More than half of respondents, however, did not expect to raise FOB selling prices or retail prices, suggesting that they will not transfer the increased cost to customers.

“Among major export markets, most of the respondents (70%) see Western Europe as having the best prospects in the next two years, followed by the Chinese mainland (64%), Japan (63%), North America (56%), Hong Kong (56%) and ASEAN countries (55%),” said Mr Chau. “We encourage industry players to capitalise on the opportunities available in these markets.”

The survey also analysed product trends in the gifts and premium market.  Thirteen per cent of respondents expect advertising gifts and premiums to have the strongest growth potential this year, followed by tech gifts (11%), figurines and decorations (10%), and toys and sporting goods (9%).

World’s largest gifts fair
The Hong Kong Gifts & Premium Fair welcomed 4,360 local and overseas exhibitors from 35 countries and regions, making it the world’s largest trade fair of its kind and an ideal platform for companies to present their new products. The highlight zone, the Hall of Fine Designs, attracted more than 130 renowned brands, including Italian brand Pininfarina, a first-time exhibitor which showcased an innovative patented inkless pen that was well received by buyers. In response to the latest product trends, the World of Camping & Outdoor Goods was launched at the fair, featuring more than 90 exhibitors from around the world. A number of other thematic zones were set up to facilitate marketing and sourcing, including the World of Gift Ideas, Licensed Gifts, Travel Goods & Umbrellas, Startup Zone and Tech Gifts.

“I like the World of Camping & Outdoor Goods because I have found some interesting items such as portable BBQ grills, outdoor umbrellas, picnic sets and beach mats, which make the perfect promotional items,” said Benjamin Du Toit, Giftwrap Trading Pty Ltd, a buyer from South Africa.  “At this year’s fair, I have found 20 potential suppliers of different promotional gifts. I have already placed US$3 million on-site orders with four of my existing suppliers. I plan to place an order with a new supplier from the Chinese mainland for US$200,000 worth of various promotional items after the fair,”. he added.

New products showcased at the Printing & Packaging Fair
The concurrent Hong Kong International Printing & Packaging Fair featured more than 480 exhibitors from six countries and regions, showcasing a broad spectrum of printing and packaging solutions. Highlights included the De Luxe zone, which featured value-adding and high-end packaging solutions for various industries, helping businesses sharpen their competitive edge. Catering to the needs of different industries, the fair comprised the Innovative Retail Display Solutions, Green Printing & Packaging Solutions, Digital Printing & 3D Printing, and Food & Beverage Packaging Solutions zones. Pavilions representing the Graphic Arts Association of Hong Kong, Hunan province and Shenyang city of the mainland, as well as Korea made their debut this year, creating additional opportunities for buyers looking for the latest printing and packaging products and services.

“We love this fair, which can really drive our business growth. We plan to take up a bigger booth next year,” said Phan Hoang Hai, CEO of first-time exhibitor Viet Style Service Trading Company Limited from Vietnam, which aimed to raise its brand’s profile and meet more international customers at the fair. “We’ve met with a number of buyers from different places such as Australia, Canada, the Chinese mainland, Greece, Hong Kong, Italy and Singapore. They are all very keen to import our products.”

Survey summary:

Number of responding exhibitors and buyers: 944

* Respondents were asked to select one or more options

For more comments from exhibitors and buyers, please visit: https://bit.ly/2Kn92U8

Media Enquiries
Please contact the HKTDC's Communications & Public Affairs Department:

Katherine Chan         Tel: (852) 2584-4537 Email: katherine.cm.chan@hktdc.org
Sunny Ng                   Tel: (852) 2584 4357 Email: sunny.sl.ng@hktdc.org

To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.