“23 Senses”: FASHIONALLY PMQ Pop-up Event

19 April 2018 - FASHIONALLY.com, a website dedicated to the promotion of Hong Kong fashion powered by the Hong Kong Trade Development Council, will be organising an unprecedented retail event at PMQ, Central, starting this Friday (April 27). Titled 23 Senses, it will be held over the following three weeks to introduce to the public some of Hong Kong’s finest designers, including familiar names as well as newly launched labels.

23 Senses will be an eclectic showcase of the latest Spring/Summer 2018 styles, appealing to the diverse tastes of Hong Kong customers. Among the labels to be presented, some are launching their designs for the first time, including S.F.Z. Sons, a collaboration between Sonic Lam and renowned street artist Start From Zero; and YMDH by Jason Lee, winner of the Best Footwear Design Award at YDC 2017.

YLY Studio, launched recently by design duo Matt Hui and Lilian Tsang, will be offering its first collection inspired by the art of embroidery and knitwear. It is also worthwhile that labels such as KENSON, NECRO POON, NELSONBLACKLE and KURT HO, which are mostly sold in overseas markets, are available locally this time. Don’t miss 23 Senses at PMQ for a plethora of Spring / Summer inspirations brought to you by Hong Kong’s finest design talents.

A series of promotional offers for 23 Senses shoppers:

• Shop at any participating shops (except Design Gallery) to get a stamp on your receipt. Present it to Garden Meow coffee shop at PMQ to get 10% off any purchases
• Purchase two items or more (including one promotion brand) at any participating shops to receive 10% off and a gift, as well as a chance to receive a hand-drawn tee by illustrator Calvin Kwok

23 Senses pop-up event details:

Date: 27 April – 20 May 2018

Venue: PMQ, Central

Participating brands: 23 (profiles are available here)

Participating brands and shops:

23 Senses kick-off party for media representatives:

A kickoff party will be held by FASHIONALLY.comon April 27 at Garden Meow at PMQ. Media representatives are cordially invited to attend and get a first glimpse of what this exciting event has to offer.

Date: Friday, 27 April 2018
Time: 6-8pm
Venue: Garden Meow at PMQ
Content: participating designers will attend

Related Website
FASHIONALLY：www.FASHIONALLYfashionally.com

Media Enquiries
HKTDC's Communications & Public Affairs Department:

Agnes Wat                 Tel：2584 4554                    Email: agnes.ky.wat@hktdc.org
Sam Ho                                  Tel : 2584 4569                     Email: sam.sy.ho@hktdc.org

About FASHIONALLY.com
Powered by the Hong Kong Trade Development Council (HKTDC), FASHIONALLY.com is the one and only platform to feature Hong Kong fashion design. This non-profit website connects young local designers, showcasing their works through feature stories, blogs, fashion map and news about the Hong Kong Yong Fashion Designers’ Contest (YDC).

To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.