HKTDC Launches Small Orders in Chinese Mainland
8 January 2018 – Hong Kong SMEs can tap the rapid growth of the Chinese mainland’s B2B e-commerce market by taking advantage of a new online promotion by the Hong Kong Trade Development Council (HKTDC).
To help local SMEs develop online retail sales on the mainland, the HKTDC today announced the launch of the B2B online transactional platform, hktdc.com Small Orders (Chinese Mainland) (http://xiaopiliang.hktdc.com), and the new Baidu’s search advertising service on hktdc.com. The new initiative was officially launched at the HKTDC Hong Kong Toys & Games Fair, during a seminar today attended by Loretta Wan, HKTDC Director of Publications & E-Commerce; Kimmie Wong, Manager of the Hong Kong Trade and Industry Department; Leone Lau, Associate Sales Director of China Search (Asia) Ltd, Baidu’s authorised advertising agent in Hong Kong; Kim Lo, Assistant General Manager (Speedpost) of Hongkong Post; and Raymond Yeung, HKTDC Senior Sales Manager of Publications & E-Commerce.
“The HKTDC has been closely monitoring market developments and working with SMEs to capture business opportunities in domestic sales,” said Loretta Wan, HKTDC Director of Publications & E-Commerce. “Under the new initiative, Hong Kong SMEs that place search engine advertisements on Baidu through the HKTDC can enjoy a lower entry barrier and simpler procedures. At the same time, HKTDC specialists will help companies to edit and localise their product and company listings for the mainland market. Eligible companies can apply for 50 per cent advertising fee subsidies from the Trade and Industry Department’s SME Export Marketing Fund (EMF), greatly reducing the promotion cost.”
hktdc.com Small Orders (Chinese Mainland) officially debuts
The hktdc.com Online Promotions Service has been offering a Simplified Chinese platform for Hong Kong suppliers to display product catalogues and information that includes a service to help suppliers edit product descriptions in Simplified Chinese to tailor to the mainland market.
The hktdc.com Small Orders (Chinese Mainland) was soft-launched in the middle of last year, and current HKTDC exhibitors and advertisers can try the hktdc.com Small Orders (Chinese Mainland) for free. Mainland buyers who place small-orders can settle payments in renminbi using AliPay, TenPay, WeChat Pay or China UnionPay. Hong Kong suppliers can conveniently receive payments in US dollars via PayPal and avoid foreign currency exchange hassles. Suppliers who use Baidu’s search advertising service can link buyers to their hktdc.com webpage or at the hktdc.com Small Orders platform to enhance exposure, promotion and generate more business.
Baidu search advertising service
According to figures from Baidu, its search engine has a market share of nearly 90 per cent on the mainland and is considered the premier online promotion channel by Chinese mainland and overseas brands. The Baidu search advertising service allows ads from hktdc.com suppliers to be listed among the top search results. Buyers who click on the advertisements will then be directed to the suppliers’ hktdc.com webpage, where they can browse for more product information. Buyers can also enter their contact information into the advertisements and connect directly with the suppliers. In addition, the search engine allows suppliers to specifically target customers in the mainland’s first-, second- or third-tier cities.
Website:
hktdc.com online promotion + Baidu search advertising package: www.hktdc.com/BaiduSEM
hktdc.com Small Orders (Chinese Mainland): http://xiaopiliang.hktdc.com
Trade and Industry Department’s SME Export Marketing Fund (EMF): www.smefund.tid.gov.hk
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hktdc.com Small Orders (Chinese Mainland) Soft-launched in the middle of last year, the platform is a small-order online transactional platform specifically designed for Chinese mainland buyers. Mainland buyers who place small-orders can settle payments in renminbi using AliPay, TenPay, WeChat Pay or China UnionPay. Hong Kong suppliers can conveniently receive payments in US dollars via PayPal
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The Baidu search advertising service allows hktdc.com suppliers to be displayed among the top search results. Buyers who click on the advertisements will be directed to the suppliers’ webpages on hktdc.com, where they can browse more product information
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The HKTDC held a seminar today announcing the launch of the B2B online transactional platform, hktdc.com Small Orders (Chinese Mainland), and the new Baidu search advertising service on hktdc.com. Among the attending guests were (from left to right): Leone Lau, Associate Sales Director of China Search (Asia) Ltd; Kimmie Wong, Manager of the Hong Kong Trade and Industry Department; Loretta Wan, HKTDC Director of Publications & E-Commerce; Kim Lo, Assistant General Manager (Speedpost) of Hongkong Post; and Raymond Yeung, HKTDC Senior Sales Manager of Publications & E-Commerce |
Media Enquiries
Please contact the HKTDC's Communications & Public Affairs Department:
Agnes Wat Tel: (852) 2584 4554 Email: agnes.ky.wat@hktdc.org
To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc
About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and dig ital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.