“In Style • Hong Kong” Opens In Kuala Lumpur with fashion and gourmet attractions
10 October 2017 – The mega international promotion event, “In Style • Hong Kong”, is making its debut in the Malaysian capital Kuala Lumpur from now till November. Organised by the Hong Kong Trade Development Council (HKTDC), the campaign will engage top business professionals, leading brands and creative talent to inspire and inform Malaysian corporates and consumers about Hong Kong’s vibrant lifestyle and creativity.
To enrich this mega promotion and reach out to the wider Malaysian community, the HKTDC has lined up 30 Hong Kong and Malaysian brands in Kuala Lumpur, featuring a total of over 140 restaurants and retail outlets, to offer discounts and incentives to consumers to savour Hong Kong cuisine and lifestyle. Starting now till end of November, Malaysian consumers will see a series of sales promotions through pop-up stores, on-ground promotions and in-store activities highlighting Hong Kong lifestyle elements, such as design-led products, trendy fashion and culinary experiences, with special offers from selected retail shops and restaurants.
Well-known Hong Kong fashion and lifestyle brands Giordano, G2000 and Hang Ten, popular jewellers Chow Tai Fook and TSL, optical boutiques eGG and Optical 88, as well as hotels Dorsett and Shangri-la are offering discounts and other consumer incentives. Signature menus with Hong Kong flavours introduced by Hong Kong media celebrity Luk Ho-Ming is available at Canton-i from October to November. To enjoy these offers, consumers can simply pick up a Citywide Promotion coupon booklet at the participating outlets across Kuala Lumpur from now on to 30 November. More exciting Hong Kong products and gourmet can also be found at the gourmet website Openrice Malaysia (https://my.openrice.com/info/hktdc/index.html), and also online retailer Lazada Malaysia from mid-October. In Style pop-up stores will also be set up at 2 Cubix outlets between 14 October and 30 November, at 10 MPH outlets between 14 October and 31 December, and at 5 Parkson outlets between 25 October and 8 November.
The “In Style • Hong Kong” offerings will showcase a variety of attractions from the city. The Hong Kong branded product expo on 7-8 November will be exclusive for trade buyers, while the business symposium on 7 November will feature networking, business matching and consultation services. An invitation-only Gala Dinner will be held after the business symposium has ended, facilitating members of the business community from the two cities to network, while citywide promotions will combine retailing and gourmet events at venues across Kuala Lumpur.
For more information, please visit the following “In Style • Hong Kong” websites:
Main event: www.instyle-hk.com
Symposium: http://symposium.instyle-hk.com
Expo: http://expo.instyle-hk.com
Citywide Promotion: http://citywide.instyle-hk.com
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The Citywide Promotion of“In Style • Hong Kong”, organised by the Hong Kong Trade Development Council (HKTDC), includes a coupon booklet which offers shopping and dining discounts and incentives at more than 140 participating eateries and outlets in Kuala Lumpur |
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In Style pop-up stores will be set up at 5 Parkson outlets between 25 October and and 8 November, showcasing a range of Hong Kong products selected from HKTDC Design Gallery
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The In Style pop-up stores at Cubix and MPH offer local consumers a chance to experience Hong Kong’s design and creative excellence in lifestyle and household products |
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In Style • Hong Kong Sigature Menu introduced by celebrity Luk Ho-Ming is now available at Canton-i till 30 November. The menu features 3 Hong Kong-style dishes, namely, Double Boiled Honey Fig Soup with Sea Whelk and Pork Lean Meat, Slow Cooked Dragon Garoupa Fillet and Double Boiled Coconut with Natural Peach Resin Soup and Almond |
Media Enquiries
Please contact the HKTDC's Communication and Public Affairs Department or Kuala Lumpur Office:
Angie Kong (KL) Tel: (60) 12 203 6112 Email: angie.sf.kong@hktdc.org
Sam Ho (HK) Tel: (852) 2584 4569 Email: sam.sy.ho@hktdc.org
About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.