Hong Kong Designers Debut Latest Collections at Tokyo Fashion Week

10 October 2017 – Organised by the Hong Kong Trade Development Council (HKTDC) and coinciding with Amazon Fashion Week TOKYO Spring/Summer 2018 (16-22 October), the Fashion Hong Kong Month will present a wide array of international promotional events for the entire month of October, so as to bring Hong Kong’s fashion designers and their collections to Japan and the world. This event is also one of the celebratory events of the Hong Kong Special Administrative Region’s (HKSAR) 20th Anniversary.

The Fashion Hong Kong Show and After-show Party are scheduled on 17 October and will be presented at the official venue Shibuya Hikarie’s Hall A, which is the largest, in order to include more fashion movers and shakers, media and celebrities. Apart from Harrison Wong’s label of HARRISON WONG and Polly Ho’s LOOM LOOP, Meiking Ng and design duo Yi Chan and Lary Cheung, will showcase the latest collections of their labels MEIKING NG and HEAVEN PLEASE+ in the show, presenting dynamic Hong Kong designs on the global fashion stage.

14 Hong Kong Fashionable Brands Debut
From 1 October to 2 November, a total of 14 Hong Kong fashion and accessories brands, including the 4 Fashion Hong Kong Runway Show designers and 10 accessories brands, will be presented in the Fashion Hong Kong Month. Aside from Fashion Show and After-show Party, the Fashion Hong Kong Showroom will be set up to facilitate potential collaboration opportunities between Hong Kong designers and overseas counterparts, while displays and pop-up stores will also be in place at various locations in Tokyo to further enhance the exposure of Hong Kong designs.

The runway collections of the 4 designer brands, together with 10 accessories brands, will not only be available for sale at the pop-up stores but also at Goxip, a Hong Kong online fashion shopping start-up, as part of the “See Now, Buy Now” trend.

On the technology front, Fashion Hong Kong has partnered with local fashion tech start-up, Casetify to present a Fashion Hong Kong x Casetify promotion. The 4 designers’ designs will be available for print on Casetify phone cases, allowing the latest trendsetters to wear Hong Kong designs on all fronts.

Supported by a series of promotions, the HKTDC will introduce Hong Kong fashion designs to all industry players participating in Amazon Fashion Week TOKYO. Fashion Hong Kong is an initiative created by the HKTDC to promote local designers and labels in international fashion events in support of Hong Kong’s economic growth and creativity. Since its debut in 2015, Fashion Hong Kong has staged numerous world-class runway shows in Tokyo Fashion Week, New York Fashion Week and Copenhagen Fashion Week. 

Tokyo Stage Highlights Our Young Fashion Designer                                                                     
Another highlight in Tokyo is the Asia Fashion Collection – Tokyo Stage, scheduled on 15 October 2017. Hong Kong young designer Key Chow will showcase his latest collections of KA WA KEY and work with designers from Japan, Korea and Taiwan to present a vibrant fashion show.

Details of Event Programme
Fashion Hong Kong Month (1 October – 2 November 2017)
Organised by the Hong Kong Trade Development Council (HKTDC)
Powered by the Hong Kong Economic and Trade Office (Tokyo)
Supported by Goxip and Casetify

• Fashion Hong Kong Showroom (1-31 October 2017)

Venue: H3O Fashion Bureau, Demeure Minami Aoyama #906, 6-7-5 Minami Aoyama, Minato-ku, Tokyo

• Asia Fashion Collection – Tokyo Stage (15 October 2017)

Venue: EBIS303, Tokyo

• Fashion Hong Kong Show and After-show Party (17 October 2017)

Venue: Shibuya Hikarie Hall A, 9/F Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo

• Pop-up Store (24 October – 31 October 2017)

Venue: Laforet Harajuku, 2F Container, 1-11-6 Jingumae, Shibuya-ku, Tokyo

• Pop-up Store (14 October – 2 November 2017)

Venue: Destination Tokyo, LUMINE EST. B2F, 3-38-1 Shinjuku Shinjuku-Ku Tokyo

Fashion Hong Kong Official Webpage: www.fashionhongkong.com
Fashion Hong Kong Official Instagram: @hktdcfashionhk

4 designer brands participating in Fashion Hong Kong Show:

Media Enquiries: Please contact the HKTDC's Communication and Public Affairs Department:
Katherine Chan      Tel: (852) 2584 4537           Email: Katherine.cm.chan@hktdc.org
Sam Ho                     Tel: (852) 2584 4216           Email: sam.sy.ho@gmail.com

To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.