World’s Top Electronics Marketplace to Feature Startup zone

3 October 2017 – The 37^th HKTDC Hong Kong Electronics Fair (Autumn Edition), organised by the Hong Kong Trade Development Council (HKTDC), and the 21^st electronicAsia, jointly organised by the HKTDC and MMI Asia Pte Ltd, will be held at the Hong Kong Convention and Exhibition Centre (HKCEC) from 13 to 16 October. Meanwhile, the 19^th HKTDC Hong Kong International Lighting Fair (Autumn Edition) (27-30 October) and the second HKTDC Hong Kong International Outdoor and Tech Light Expo (26-29 October) will take place at the HKCEC and AsiaWorld-Expo respectively.

“Hong Kong has seen considerable growth in total exports (+8%) in the first eight months of this year, including electronics (+11%), parts and components (+12%) and lighting products (+6%). This shows that Hong Kong companies are benefiting from the stable recovery of the global economy,” HKTDC Acting Executive Director Benjamin Chau said at a press conference today. “Traders must, of course, continue to pay attention to the effect of the Federal Reserve’s monetary policy normalisation on the global economy, especially on the consumer market. Looking at the exhibitor numbers and buyer mission attendance for the four HKTDC autumn fairs, we are cautiously optimistic about the prospect for the electronics and lighting sectors.”

World’s largest electronics marketplace
The Autumn Electronics Fair and electronicAsia will feature close to 4,300 exhibitors from 25 countries and regions this year, forming the world’s largest electronics marketplace. At the Autumn Electronics Fair, the Hall of Fame will gather more than 550 brands including Binatone, Goodway, Motorola and VTech. The Tech Hall, located at the Convention Hall of HKCEC, will feature some 150 exhibitors showcasing cutting-edge innovative technology, which will be arranged in five themed zones: Robotics & Unmanned Tech, Smart Tech, Virtual Reality (VR), 3D Printing and Startup. The Chinese mainland, Korea and Taiwan will set up group pavilions, while Beihai city of Guangxi province will exhibit at the fair for the first time.

In line with the HKSAR Government’s policy to support start-ups, the Startup zone will continue to be staged at the Autumn Electronics Fair, with close to 100 start-ups, doubling last year’s number. A series of start-up-related events will also be organised during the fair, including “Startup, Smart Launch”, Mentoring Classes, “Tech Startups – Pitch, Mix and Match”, and “HelloReporter Media Pitch Day – On The Shoulder Of Giant: Startup-Corporate Collaborations.”

Meanwhile, electronicAsia will feature the inaugural Power Supplies zone introducing state-of-the-art green products and solutions. The Printed Circuit Board & EMS zone will showcase printed circuit boards (PCBs) for use in a wide range of electronics, as well as customised PCB design services. Other offerings include display technology, sensor technology, parts and components. Japan and Taiwan will also set up group pavilions, reflecting the importance of the two economies in the Asian electronics supply chain.

Large-scale Symposium to unveil technology trends
The Symposium on Innovation & Technology will be held on 13 October. Representatives of top technology enterprises, including Amazon Web Services, Google, Huawei, Microsoft and Tencent, will provide first-hand information on state-of-the-art technology, such as the latest developments and applications of Mixed Reality, artificial intelligence, autonomous driving and the Internet of Things (IoT).

On 16 October, the Hong Kong Electronic Forum will be held to discuss artificial intelligence and flexible electronics. Speakers include American artificial intelligence company nVIDIA, Qualcomm, the Industrial Technology Research Institute of Taiwan, German software development consultancy company MSWTech, and the Nano and Advanced Materials Institute of Hong Kong.

Other seminars will cover such topics as the latest drone developments in Japan and sensor technologies. There will also be buyer forums, Product Demo & Launch Pad sessions, as well as networking receptions for the industry to learn about the latest market trends and establish connections.

Autumn Lighting Fair spotlights smart tech
The 19^th Hong Kong International Lighting Fair (Autumn Edition) will welcome a record number of around 2,670 exhibitors from 38 countries and regions, with exhibitors from Denmark and South Africa taking part for the first time. Themed zones will be set up to facilitate sourcing. The Hall of Aurora will welcome more than 600 global brands, including BJB, PHILIPS, LEDUS and MEGAMAN and more.

The LED & Green Lighting zone will feature over 1,000 exhibitors offering a range of energy-efficient LED lighting and energy-saving solutions.The Smart Lighting & Solutions zone will gather fashionable lighting design, software, management systems and smart lighting solutions.  

Seminars will be organised during the fair period to analyse market and product trends. Industry leaders, such as representatives of Sengled, Tencent, MEGAMAN and Philips, and leading academia from the University of Sydney,  have been invited to share their insight on various hot topics  for the industry, including “Putting People First: The Revolution of Human Centric Lighting”, “The Latest Standards and Requirements for the Global LED Industry”, “Smart Lighting Outlook 2018: Global Opportunities and Challenges Ahead” and “Beyond Illumination: Internet of ‘Lights’ and its Applications.”

Outdoor and Tech Light Expo launches “Lighting Solutions and Systems” zone
The second Hong Kong International Outdoor and Tech Light Expo will gather about 410 exhibitors from Hong Kong, the mainland, Korea, Singapore and Taiwan to showcase outdoor as well as industrial lighting products and systems for construction sites, factories, advertisements, stadiums and studios. The fair will feature group pavilions including Henglan Town, Zhongshan LED Lighting Industry Association, Guangdong Lighting Association and Gaoyou Lighting Association of Jiangsu. To cater to the demand for energy-efficient and low-cost products, a new Lighting Solutions and Systems zone will be launched to showcase the latest lighting technologies. Other thematic zones, including Outdoor Lighting, Professional and Industrial Lighting and Advertising Lighting, will also be available to facilitate effective sourcing.

On 26 October, Simon McCartney, the lighting designer for A Symphony of Lights, the lights on HSBC’s main building marking the bank’s 150^th anniversary, City of Dreams in Macau and other landmarks, will join a representative from German lighting solutions supplier Zumtobel Group and the Editor-in-chief of German lighting magazine Highlight Markus Helle at a seminar on future developments, challenges and opportunities for outdoor lighting. Another seminar, jointly organised with the Hong Kong Council for Testing and Certification, will discuss testing and certification services for lighting products in Hong Kong.

The Outdoor and Tech Light Expo will be held concurrently (26-29 October) with Eco Expo Asia at AsiaWorld-Expo, and the Autumn Lighting Fair will be held at the HKCEC. The parallel fairs will create strong synergy and more business opportunities. A free shuttle bus service between the HKCEC and AsiaWorld-Expo will be provided during the fair period for buyers to maximise these cross-sector sourcing opportunities.

	HKTDC Acting Executive Director Benjamin Chau (right) and HKTDC Electronics/Electrical Appliances Industries Advisory Committee Chairman Dr Lo Wai-kwok (left) announce details of the HKTDC Hong Kong Electronics Fair (Autumn Edition), electronicAsia, the HKTDC Hong Kong International Lighting Fair (Autumn Edition) and the HKTDC Hong Kong International Outdoor and Tech Light Expo
	HKTDC Acting Executive Director Benjamin Chau says the Autumn Electronics Fair will feature the Startup zone for the second time, allowing start-ups to participate in the internationally renowned  fair at a favourable fee and meet investors, manufacturers, buyers, and media for potential funding, business,  advice and publicity, so as to establish a place in the market
	With this gesture command controller, users can control smart devices simply by drawing pre-set symbols with their fingers on any surface. The product won awards at this year’s One Million Dollar Entrepreneurship Competition, organised by the Hong Kong University of Science and Technology   Exhibitor: Maxus Technologies (Startup zone, Electronics Fair) Booth No.: CH-E02
	“Move It” is a multi-function fitness device featuring smart handles and four attachable tools for various kinds of exercise. Once the handles are plugged into one of the tools, the device tracks the user’s progress and provides personalised guidance     Exhibitor︰Eggplant Technologies (Startup zone, Electronics Fair) Booth No.︰CH-D12
	Google Glass serves as a wearable computer. It provides the user with an augmented-reality (AR) vision of the surroundings as well as relevant information. Suitable for a wide range of purposes   Exhibitor︰Spher8 Technologies Co Ltd (Virtual Reality zone, Electronics Fair) Booth No.︰CH-P09
	The INGENIUM® ZB Smart Lighting Solution enables wireless control of lighting products at home or in offices through smart devices or Amazon’s Alexa voice command system Exhibitor: Neonlite Electronic & Lighting (HK) Ltd (Lighting Fair) Booth No.: 1D-B02
	The translucent LED glass panel is suitable for all types of advertising display. When attached to a window, it can serve as a screen for showing LED images with a 170-degree viewing angle free of blind spots   Exhibitor: MRC Technology International Ltd (Lighting Fair) Booth No.: 1E-E08
	Equipped with motion sensors and 2.4G wireless transmission technology, the wireless LED lamp tube lights up when people approach. No re-wiring is required and the tube can be used on stairs, in corridors, car parks, offices, subways and footbridges   Exhibitor: Cet Opto Co., Ltd (Outdoor and Tech Light Expo) Booth No.: 8-A13

Media Enquiries
Please contact the HKTDC’s Communication and Public Affairs Department:

Electronics Fair & electronicAsia:
Billy Ng                      Tel: (852) 2584-4393           Email: billy.km.ng@hktdc.org

Lighting Fair (Autumn Edition) & Outdoor and Tech Light Expo:
Banbi Chen              Tel: (852) 2584-4525           Email: banbi.yc.chen@hktdc.org

To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.