Top Hong Kong Design Duo Engage Indian Businesses

19 April 2017 – Two leading designers from Hong Kong showcased their home city’s creative services advantages for the Indian business community during a promotional roadshow held last month in Mumbai, India. The 7 March event focused on creative design and marketing services was organised by the Hong Kong Trade Development Council (HKTDC) and the India SME Forum.

Design in demand
The annual event at The St Regis in Mumbai attracted around 100 people, reflecting strong demand among Indian companies for creative solutions to upgrading and promoting their products and services. In his remarks opening the roadshow, Vinod Kumar, President of the India SME Forum, said, "Both, the Hong Kong Trade Development Council and India SME Forum aspire for the business success of Indian SMEs. We are looking at exploring all platforms to offer opportunities for Indian SMEs to not only evolve their business but also reach out to the rest of the world. Today's seminar on 'Creativity for Business Success' was an important step in that direction."

Marketing “Made in India”; reinventing your business
In a presentation entitled “Beyond Creative! Inventive Thinking for marketing ‘Made in India’”, Rodney Tam, Founder & Executive Creative Director, Triangle Marketing Service Co Ltd, encouraged Indian companies to expand their horizons through marketing. “Hong Kong is famous for its intrinsic belief in doing business and India is the same,” he said. “The reason for Hong Kong’s success is that it looked outward and this international outlook brought about evolutionary changes, transforming Hong Kong companies, evolving from unbranded to OEM to brands and super brands, climbing up the value chain in manufacturing and services to countries across the world. Thus, Hong Kong is uniquely placed, with vast experience across sectors to assist Indian companies to move outward and reinvent themselves.”

Expanding horizons through Hong Kong’s creative services 
Under the title of “Creating value by Design – Examples on Manufacturing Transformation and Upgrading”, Ron Leung, Founder & Director, L.I.M. Design Work Ltd said, “Hong Kong has been an international business hub for decades and its knowledge base can help Indian companies consolidate their advantages and scale up from local to global.”

International events on design and marketing in Hong Kong
The HKTDC organises a wide range of large-scale events each year to promote creative industries and design talent.

DesignInspire, a new regional business to consumers (B2C) expo, will be launched 7-9 December for international brands, creators, designers and creative institutions to showcase and market their creativity and design. The inaugural edition will explore the theme of “Urbanovation” and will feature disruptive business models and the evolutionary development of urban life. Italy will be the partner country for the first expo, which will be held alongside the Business of Intellectual Property Asia Forum, the HKTDC SmartBiz Expo and the Business of Design Week.  

For branding and marketing sectors, MarketingPulse will debut in March 2018 as a premier regional conference for marketers, brands, advertising agencies, enterprises and innovation professionals to discuss strategies, trends and developments.

Media Enquiries
Please contact the HKTDC's Communication and Public Affairs Department:

Joe Kainz     Tel: (852) 2584 4216           Email: joe.kainz@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.