Leon Lai Returns as Entertainment Expo Ambassador

10 February 2017 – Celebrity Leon Lai has once again accepted the Hong Kong Trade Development Council’s (HKTDC) invitation to return as Ambassador of the 13^th Entertainment Expo. For this year’s 30-second promotional video, Mr Lai introduces all 10 events of the Entertainment Expo as a tongue-twister. He also invites the public to take part in this annual entertainment industry extravaganza.

The promotional video was directed by Mr Lai himself, in which he recounts all the key events of the Entertainment Expo in a fast-paced tongue-twister, speaking at a rate of eight words a second. He ends the video with the meme, “Come and support the industry. There’s no need to rush but you’ve got to hurry!” to invite the public to join the events and support the local entertainment industry.

Mr Lai said, “I’m delighted to serve as Ambassador. The Entertainment Expo is an annual signature event for film, television, music and digital entertainment. Many of the exciting activities are open to the public and I invite everyone to take part.”

The new promotional video started playing at nearly 50 cinemas across Hong Kong on Chinese New Year day (28 January). The video has also been uploaded to the HKTDC Facebook page . Lucky draws will be announced soon. Please stay tuned to the Facebook page for details.

The 13^th Entertainment Expo, Hong Kong, will be held from 13 March to 25 April under the theme “Get into the Scene”. The expo comprises 10 fabulous events, including three founding industry events: the Hong Kong International Film and TV Market (FILMART), the Hong Kong International Film Festival (HKIFF) and the Hong Kong Film Awards (HKFA).

There are also seven core events: the Hong Kong–Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), the IFPI Hong Kong Top Sales Music Award, ifva (Incubator for Film & Visual Media in Asia Festival), the Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit and TV World International Forum.

Behind-the-scene photos of the 13^th Entertainment Expo 30-second promotional video: http://bit.ly/2k9YIk2

13th Entertainment Expo publicity photos: http://bit.ly/2kUxPFj

Media Enquiries
Please contact the HKTDC's Communication and Public Affairs Department:

Joe Kainz     Tel: (852) 2584 4216           Email: joe.kainz@hktdc.org

Media Registration: Media representatives wishing to cover the event may register on-site with their business cards and/or media identification.

To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.