In Style • Hong Kong Promotion Coming to Bangkok
Bangkok, 31 August, 2016 – Hong Kong is often regarded as the most prominent business city in Asia and one of the most competitive economies in the world, characteristics that underpin its value as an international platform for investment flows in the region.
In addition to being a business hub in Asia, Hong Kong’s cultural mix of East-meets-West is helping to nurture creative industries such as fashion, design and marketing. Through its In Style • Hong Kong campaign – which will run from 1 September to 31 October 2016 in the Thai capital Bangkok – the Hong Kong Trade Development Council (HKTDC) aims to showcase the best of Hong Kong to Thai business people and consumers alike.
Enjoy a taste of Hong Kong in Bangkok with In Style • Hong Kong’s Citywide Promotion
During In Style • Hong Kong, the HKTDC will bring Hong Kong’s design-led products, lifestyle brands and gourmet offerings to Thai consumers through a Citywide Promotion, with many attractive offers and buyer privileges. The special deals include discounts of up to 30 per cent, a great value signature menu, two-for-one deals, complimentary products or services, free gift vouchers and more.
To enjoy these great offers, simply pick up a Citywide Promotion coupon booklet at more than 100 participating outlets across Bangkok featuring over 30 Hong Kong and local brands from 1 September to 31 October, or visit Hong Kong Galleria in Siam Paragon from 3 to 9 October. “Hong Kong has been able to seamlessly blend eastern and western culture to offer a dynamic and cosmopolitan lifestyle. With In Style • Hong Kong’s Citywide Promotion, we aim to reinforce the city’s image as a trendsetter for creative lifestyle products, fashion design and culinary experience,” said Stephen Liang, Assistant Executive Director, HKTDC.
Sharing Hong Kong’s dynamic & cosmopolitan lifestyle
As part of an extended In Style • Hong Kong campaign, a range of products from the HKTDC’s Design Gallery will be on sale at Betrend and The Selected from September to December 2016, offering local consumers a chance to experience Hong Kong’s design and creative excellence in lifestyle and household products. Renowned fashion brands Bossini, Episode, Esprit, Giordano, G2000 and Jessica, as well as popular watch retail brand City Chain and optical boutiques eGG and Optical 88 are celebrating the Citywide Promotion with a variety of attractive offers from 1 September to 31 October.
Moreover, The Peninsula Spa at the Peninsula Bangkok as well as the Spa Studio at the Mandarin Oriental Bangkok will offer complimentary treatments to refresh your body and soul.
Starting from 3 October and continuing through 9 October, a “Hong Kong Galleria” featuring Hong Kong fashion, lifestyle products and gourmet will be launched at Siam Paragon shopping mall. Consumers can experience the convenience of O2O (Online-to-Offline) retailing by purchasing selected lifestyle products from HKTDC Design Gallery via Lazada.co.th and hktdc.com Small Orders. Complimentary tea tasting will also be offered by Hong Kong’s premium specialty tea brands – Contact Design, Gianna, MingCha and Or Tea?™.
In Style • Hong Kong, an exploration of the city’s culinary culture
Renowned Hong Kong-style restaurants in Bangkok are teaming up with the HKTDC to offer an exclusive food experience to Thai consumers. Ah Yat, B.Duck Cafe, Four Seasons Chinese Restaurant, Gokfayuen, Tim Ho Wan and the F&B outlets in Mandarin Oriental Bangkok, The Peninsula Bangkok and The Shangri-La Hotel Bangkok will offer special promotions.
Online Dining Guide OpenRice Thailand (openrice.co.th) enticed more than 10 local Hong Kong-style restaurants such as Chairman By Chef Man, China Table at Radisson Blu Plaza, Ho Kitchen Seafood and Hongmin to join the Citywide Promotion. A “Review Competition” will be launched on 1 September giving participants a chance to win prizes by contributing reviews and comments on their dining experience at participating restaurants.
Signature menus with traditional Hong Kong flavours introduced by Chef • In Style Denice Wai will also be available at B.Duck Café, Four Seasons Chinese restaurant and Gokfayuen from September to October.
For more information, please visit the In Style • Hong Kong website, http://www.instyle-hk.com or follow us on Facebook: HKTDC Bangkok
Media Enquiries
Hong Kong: Please contact the HKTDC's Communication and Public Affairs Department:
Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org
Bangkok: Please contact Vero Public Relations
Piyachat Nambundid Tel: 0 2684 1552-2 ext 21, Mobile: 0 86 093 9019
Email: piyachat@veropr.com
Papatsorn Pisutpunya Tel: 0 2684 1551 ext. 19, Mobile: 0 89 499 8349
Email: papatsorn@veropr.com
About the HKTDC
The Hong Kong Trade Development Council (HKTDC) celebrates its 50th anniversary this year. The HKTDC is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.