Fashionistas Support Local Fashion Scene
30 March 2016 - To encourage local fashion talent to participate in the Hong Kong Young Fashion Designers' Contest 2016 (YDC), FASHIONALLY, an online platform supported by Hong Kong Trade Development Council (HKTDC), has launched a series of events across the city. Well-known designers, bloggers, and fashion photographers took part in a fashion shoot wearing slogan sweaters, calling on young designers to join this once-in-a-lifetime opportunity.
Apart from the celebrity fashion shoot, FASHIONALLY has posted ”MADE IN HK” and ”YDC call for entry” posters citywide, and organised a fashion parade in Causeway Bay to promote the event. The application deadline is 18 April.
YDC has long been a source of fresh talent for the Hong Kong‘ fashion industry , with many past YDC contestants going on to become today’s influential designers. YDC2016 will be held at the Hong Kong Convention and Exhibition Centre on 10 September during CENTRESTAGE Hong Kong (7-10 September). For more details please visit: http://www.fashionally.com/en/ydc_current.
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On the streets of Causeway Bay, models wearing designer Lo Shing Chin’s specially designed outfits called on young talents to enroll in YDC 2016 |
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”MADE IN HK” and ”YDC call for entry” posters around the city announce the recruitment for young designers to participate in the Hong Kong Young Fashion Designers’ Contest 2016 |
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Visual Merchandising Manager at JOYCE Jack Leung |
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Well-known designers, bloggers, and fashion photographers took part in a fashion shoot, calling on young designers to join YDC 2016. More photos: http://bit.ly/1LII2NU |
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FASHIONALLY.com:
Operated by the Hong Kong Trade Development Council (HKTDC), FASHIONALLY.com is a unique platform to feature Hong Kong fashion design. This non-profit website connects young local designers, showcasing their works by feature stories, blogs, fashion map and news about the Hong Kong Young Fashion Designers’ Contest (YDC).
Media Enquiries
Please contact the HKTDC's Communication and Public Affairs Department:
Sam Ho Tel. (852) 2584 4569 Email: sam.sy.ho@hktdc.org
To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room.