Leon Lai Returns As Entertainment Expo Ambassador
4 February 2016 – Celebrity Leon Lai returns as Ambassador for this year’s Entertainment Expo to be held in Hong Kong from 14 March to 4 April. Mr Lai, a celebrity in the entertainment business, has worked with the Hong Kong Trade Development Council (HKTDC) on a photo shoot and a new video which will be screened in about 50 cinemas across Hong Kong starting on Chinese New Year’s Day (8 February) to promote the upcoming expo.
The HKTDC invited renowned photographer Cheung Man-wah to shoot the promotional photo series, while Mr Lai directed the video himself with Mr Cheung serving as director of photography. The video uses the “Translucent Splash” concept, creating a colourful background to echo the message that the Entertainment Expo aims to delight spectators with a rich and diverse programme of activities.
“I’m happy to serve as Entertainment Ambassador again,” Mr Lai said. “The Entertainment Expo, covering a global mix of film, television, music and digital entertainment, is a grand annual event with lots of fabulous activities open to the public. As a member of Hong Kong’s entertainment industry, I welcome everyone’s enthusiastic support.”
The 12th edition of Entertainment Expo adopts the theme of “Get into the Scene”. Among the 10 events featured in the video, three are founding industry events: the Hong Kong International Film and TV Market (FILMART), the Hong Kong International Film Festival (HKIFF) and the Hong Kong Film Awards (HKFA). There are also seven core events: the Hong Kong–Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), the IFPI Hong Kong Top Sales Music Award, ifva (Incubator for Film & Visual Media in Asia Festival), the Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit and TV World International Forum.
Hong Kong Entertainment Expo Video:
http://www.hktdc.com/info/webcast/v/en/en/1X04CP3U/Entertainment-Expo-Hong-Kong-2016.htm
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Leon Lai, a celebrity in the entertainment business, returns as Ambassador for the 12th Entertainment Expo. He has already worked on a new photo series and video which will be screened in about 50 cinemas across Hong Kong starting on 8 February to promote the event |
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Leon Lai directs and stars in the promotional video while renowned photographer Cheung Man-wah (left) serves as director of photography |
Publicity photos:
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Websites
Entertainment Expo Hong Kong: www.eexpohk.com
FILMART: www.hktdc.com/hkfilmart
Media Enquiries
Please contact the HKTDC's Communication and Public Affairs Department:
Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org
To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.