30th Edition of Hong Kong Gifts Fair Opens At HKCEC

	The HKTDC Hong Kong Gifts & Premium Fair, the largest fair of its kind in the world, opened today along with the Hong Kong International Printing & Packaging Fair. More than 4,600 exhibitors are taking part in the two fairs being held at the Hong Kong Convention and Exhibition Centre and AsiaWorld-Expo respectively
	Gifts Fair highlights include Hall of Fine Designs, showcasing high-end pieces from more than 130 leading brands and designer labels
	Gifts Fair exhibitor Green & Associates showcases products made from recycled materials
	Tai Shing Diary was among the winners of the Hong Kong Smart Gift Design Awards 2015
	Exhibitor Ken Chi promotes his artwork at the Avenue of Inspiration, which provides a showcase for original designs of local entrepreneurs
	The fair’s co-organiser, The Hong Kong Exporters' Association (HKEA), has gathered some 220 exhibitors under its pavilion, which comprises three feature zones; Isle of Originality, Design Village and Brand Oasis. Winning pieces of this year’s Smart Gift Design Awards are also on display
	A variety of events including seminars, product demonstrations and launch pads, as well as networking receptions are being held during the Gifts Fair
	(On stage from left) Benjamin Chau, Deputy Executive Director of the HKTDC, Erni Guntarti Tjahjo Kumolo, spouse of Indonesia’s Minister of Home Affairs and Chalief Akbar, Consul General of Indonesia in Hong Kong, attend the opening ceremony of the Indonesian pavilion
	The 10th Hong Kong International Printing & Packaging Fair is under way at AsiaWorld-Expo and continues through 30 April. The event has gathered a new record of 420 international exhibitors

27 April 2015 – The world’s largest fair for gifts and premium products opened today at the Hong Kong Convention and Exhibition Centre (HKCEC). The 30^th edition of the HKTDC Hong Kong Gifts & Premium Fair (27-30 April) features a new record of more than 4,200 exhibitors from 38 countries and regions including first-time participants from Bangladesh, Brazil, the Czech Republic, Egypt, Israel and Portugal. The 10^th Hong Kong International Printing & Packaging Fair also opened today and continues through 30 April at AsiaWorld-Expo (AWE). The event has gathered a new record of 420 international exhibitors, including new companies from Belgium, Korea, Malaysia and Vietnam.

In addition, there are 170 buying missions at the fairs, comprising over 13,000 buyers from 9,300 companies from 75 countries and regions. Major global importers, distributors and retailers, including Sears and Hobby Lobby Stores from the United States, Lexibook Sourcing from France, Merlin Entertainments Group from Australia, Shinsegae Department Store from Korea and Giftland Co. Ltd. from Thailand have sent their buying teams to the fairs.

Premium Zones
Organised by the Hong Kong Trade Development Council (HKTDC), the Gifts & Premium Fair features four new trend-setting zones: Beauty Products & Accessories, Fine Porcelain Gifts, Health & Wellness, and Hiking and Camping Products. Returning zones include the Hall of Fine Designs with 130 top-of-the-range brand name collections and the World of Gift Ideas welcoming 790 exhibitors with the latest products and unique gift ideas.

Made In Hong Kong
The fair’s co-organiser, The Hong Kong Exporters' Association (HKEA), has gathered some 220 exhibitors under its pavilion, which comprises three feature zones, namely, Isle of Originality, Design Village and Brand Oasis. The fourth edition of Hong Kong Smart Gift Design Awards presentation ceremony organised by The HKEA takes place this evening. Winning entries of the Awards are on display at the Design Village (Hall 5C-A23).

Golden Opportunities
Seminars during the Gifts Fair cover a wide range of topics from sports events to smart design. Tomorrow’s “Licensing Opportunities for the Olympics” looks ahead to next year’s Summer Olympic Games in the Brazilian city of Rio de Janeiro. Yubo Xu, Chief Executive Officer, HonavBrazil, Huajiang Culture Group (Brazil), will talk about Olympics-related licensing opportunities for companies. Another seminar tomorrow will discuss “Sustainability – A Key Trend in Product Design for Giftware”. On Wednesday, two seminars are organised under the topics of “Safety Compliance, Certification and Credit Risk Management” and “How e-Tools Unlock Your Business Potential.”

Celebrating 30 Years
A special feature this year is a display at Hall 1B Entrance of the HKCEC which tells the story of the evolution of Hong Kong Gifts & Premium Fair over the past three decades, as well as that of the HKTDC Hong Kong Houseware Fair which concluded its 30^th edition last week.

Packed With Ideas
Jointly organised with CIEC Exhibition Company (HK) Limited, the Hong Kong International Printing & Packaging Fair at AWE presents printing & packaging products, services, equipment and consumables as well as pre- and post-press logistics services.

The prevailing industry trends are highlighted at dedicated theme zones, including the De Luxe Zone and the Green Printing & Packaging Solutions Zone. In response to growing demand from the beauty industry, a new Beauty & Cosmetic Packaging Display Showcase is located within the De Luxe Zone. Also new to the show is the Festive Items Display.

Complete Package
A range of seminars during the fair cover a full spectrum of hot topics. They include today’s seminar on “Reaping Profit in Short Run – Workflow Solution from Proofing to Production”. Tomorrow’s seminar is entitled “Branded Packaging: From Design to Production” while “3D Printing: From Ideas to Reality” seminar on Wednesday is co-organised by the Hong Kong Digital Printing Association. The 27^th Hong Kong Print Awards Launch Ceremony took place today at Forum Area, Hall 6 of the AWE.

A free shuttle bus service is running between HKCEC and AWE at regular intervals during the course of the Gifts & Premium Fair and Printing & Packaging Fair.

Media Enquiries
Please contact the HKTDC's Communication and Public Affairs Department:

Joe Kainz     Tel: (852) 2584 4216           Email: joe.kainz@hktdc.org

About the HKTDC 
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and media room. For more information, please visit: www.hktdc.com.