Countdown To Hong Kong Fashion Week Gets Under Way
5 January 2015 – The 46th edition of Hong Kong Fashion Week for Fall/Winter and the 13th edition of World Boutique, Hong Kong organised by the Hong Kong Trade Development Council (HKTDC) will be held from 19-22 January. Sharing the rich fashion ambience with the public this month, the HKTDC is organising “Hong Kong in Fashion”, a citywide promotional campaign from 8-22 January. Under the theme “Light Me Up”, the HKTDC is teaming up with renowned fashion labels, beauty stores, shopping malls, cafes and restaurants to present more than 60 activities and promote fashion initiatives in over 180 stores and outlets.
“Hong Kong in Fashion” will be held at various fashion hotspots across Hong Kong, including Fashion Walk and Times Square in Causeway Bay and Harbour City in Tsim Sha Tsui. The activities include: a Fashion Carnival; a sharing session by Hong Kong Fashion Extravaganza designer duo Eri Chu and Philip Chu of Ground-Zero; make-up demonstration; fashion accessories DIY and image styling workshops; and a series of fashion parades. The HKTDC is also partnering with W Hong Kong to present a luxury set menu that combines high fashion with fine dining at Sing Yin Cantonese Dining.
Some of the participating shops will also give out tickets to the Hong Kong Fashion Extravaganza and the Shanghai Tang House Show held during World Boutique, Hong Kong.
Street Snap Competition
The popular Street Snap Competition returns this year. From now until 22 January, the public can enter the competition for a chance to win prizes worth over HK$100,000. Participants simply upload a personal snapshot in a chic outfit on the “Hong Kong in Fashion” website or via Instagram (#HKinfashion) and share it on Facebook. The entry with the most “likes” will win prizes that include one night Full Moon Premier with champagne arrival at the Mira Moon Hotel. Other prizes include Zalora cash coupon and i.t fashion accessories.
Light Me Up Fashion Carnival
Fashion Walk in Causeway Bay has long been home to fashion intelligence. For the first time this year, the HKTDC is partnering with Fashion Walk to organise a Fashion Carnival in the run up to Fashion Week. The “Light Me Up Fashion Carnival” at Fashion Walk Food Street starts on 8 January. On the following two weekends, the public will be able to participate in a series of free glowing activities: neon art party, stall games, dance performance, music performance, neon make-up and fashion accessories DIY workshops. The designers’ collection from “Hong Kong Fashion Extravaganza 2015 Presented by Audi Hong Kong” and “Light Me Up” outfits will be on display at Food Street. In addition, the HKTDC will host a Fashion Parade on 8 January at Food Street, showcasing some of the latest designs by international and local labels.
Stage For Glamour
From 8-22 January, a “Stage of Glamour” Fashion Display will be held at the exhibition hall on the ground floor of Times Square in Causeway Bay. A series of videos will showcase the designs of the exhibitors of World Boutique, Hong Kong. There will be free image styling and professional photography services – a perfect opportunity for Street Snap Competition participants to spice up their images. Free photo souvenirs will be available. A “Light Me Up” Style Projection Game, with an interactive light installation, will project personalised images to match the participant’s personal style.
M.A.C On Trend Demonstration
Chic fashion is often accentuated by the latest make-up style. M.A.C Hong Kong Senior Artist Ryuko Lau will conduct a make-up demonstration at Lab Concept M.A.C Counter in Admiralty on 9 January, giving a preview of the make-up trends for the collections of Hong Kong Fashion Extravaganza designers.
Family Fun
The children’s fashion show at Harbour City will be an excellent occasion for some stylish parent-child bonding. Activities include the Baby Fashion Extravaganza on 11 January and multiple styling demonstrations.
Coffee Meets Fashion
On 15 January, the HKTDC will again partner with Pacific Coffee to host the “Coffee x Fashion” Clutch DIY Workshop at the Pacific Coffee Emporium in Causeway Bay. This year, the HKTDC has invited professional artist to share tips on clutch design with fashionistas and coffee lovers. They will also discuss ways to infuse unique design elements into clutch items.
Taste Of Style
Inspired by the theme of “Light Me Up” and the designers’ collections of Hong Kong Fashion Extravaganza 2015, the HKTDC and W Hong Kong will celebrate the upcoming fashion trends with a stylish Chinese set menu at Sing Yin Cantonese Dining. W Hong Kong Executive Chinese Chef Raymond Wong has created a set of four dishes: Poached mixed asparagus stuffed with bamboo pith in black truffle, inspired by Hong Kong designers Eri Chu and Philip Chu; Sautéed lobster balls in XO sauce with baguette, inspired by New York designer Loris Diran; Sautéed diced Wagyu beef with green apple in mustard sauce, inspired by Swedish designer Lars Wallin; and Marinated South African fresh abalone, inspired by Beijing designer Wang Yutao and W Beijing. Each dish will be embellished with seasonal edible flowers, giving diners a taste of luxury with a touch of spring. The public can enjoy the menu from 19 January to 16 February.
Your Ticket to Fashion
World Boutique, Hong Kong is a premium fashion exhibition for international fashion labels and a trading platform for global fashion buyers to exchange ideas and source new brands and products. Over 650 international fashion labels will be participating this year, including 2%, Episode, i.t (5cm, izzue, mini cream, MUSIUM DIV.) IKA BUTONI, Jessica, LU LU CHEUNG, MOISELLE, Shanghai Tang, Zalora, and renowned British label Aquascutum and German label MARCCAIN. World Boutique, Hong Kong will be open to the public aged 12 or above on the last day of the fair (22 January). Tickets to fashion parades are also available to the public. Please visit the HKTDC website for details.
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The citywide “Hong Kong in Fashion” promotion in January is organised by the HKTDC under the theme “Light Me Up”. The HKTDC is teaming up with renowned fashion labels, beauty stores, shopping malls, cafes and restaurants to present over 60 activities and promote fashion initiatives in over 180 stores and outlets. |
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“Light Me Up” Style Projection Game at Times Square (8-22 Jan) is an interactive light installation projecting personalised images to match the participant’s personal style. |
Details of “Hong Kong In Fashion” events:
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Events |
Event Websites or Event Details |
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Street Snap Competition |
Webpage: www.hktdc.com/hkinfashion |
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Light Me Up Fashion Carnival Venue: Food Street & Paterson Street, Fashion Walk, Causeway Bay |
1. Neon art party, glowing interactive stall games, neon make-up workshop, neon dance performance, music performance and fashion accessories DIY workshop; Street Snap Competition Date: 8-11 January, 17-18 January Time: 5:00pm-8:00pm (Fri) 4:00pm-8:00pm (Sat, Sun) 2. Hong Kong Fashion Extravaganza Designers Display Date: 9-22 January 3. Fashion Parade: Knitwear Project by Caritas Bianchi College of Careers Date: 10 January Time: 1:30pm-2:30pm |
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Stage of Glamour Fashion Display and “Light Me Up” Style Projection Game Venue: Times Square Covered Piazza
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4. Stage of Glamour Fashion Display and Light Me Up Style Projection Game Date: 8-22 January 5. Free Image Styling & Studio Photo Taking Service Date: 8-11 January, 17-18 January Time: 5:00pm-8:00pm 4:00pm-8:00pm (Sat, Sun) |
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Baby Fashion Extravaganza and Styling Demonstrations Venue: SportX, Harbour City, Tsim Sha Tsui |
6. SS15 Miffy x 2% Womenswear & Kidswear Preview Date: 10 January Time: 3:00pm-4:00pm 7. Baby Fashion Extravaganza Date: 11 January Time: 3:00pm-4:00pm 8. Styling Demonstrations Date: 10-11 January Time: 12noon, 1:00pm |
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M.A.C Make-up Demonstration Venue: Lab Concept, Queensway Plaza |
9. M.A.C Make-up Demonstration Date: 9 January Time: 4:00pm |
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Clutch DIY Workshop Venue: Pacific Coffee Emporium, Causeway Bay |
10. Clutch DIY Workshop Date: 15 January Time: 3:00pm |
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2015 Sing Yin Hong Kong Fashion Extravaganza Menu Venue: Sing Yin Cantonese Dining, W Hong Kong |
11. 2015 Sing Yin Hong Kong Fashion Extravaganza Menu Date: 19 January – 16 February |
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Exclusive Dining and Shopping Offers |
From 8-22 January, the public can enjoy special offers at the fashion boutiques, beauty salons and restaurants listed below (5%-15% off): Fashion Boutiques: 2%, AMENPAPA, BERTH, Charming Pop – TST, Dusty, FANG FONG PROJECTS, Harrison Wong, HOUSE OF V, Kenny & Co, Leatherism Handmade Products, Liberty, mademoiselle, MOISELLE, OBELLERY-CONTENPORARY JEWELLERY STUDIO, SANDIE KHOO, SMITH & NORBU, Timebee Lo, VOLARE, WIP
Beauty Shops, Salons,Yoga Centres: Ankang Healthy Living, NAIL NAIL, my NAIL NAIL, in NAIL NAIL, NATURE’S, bonboNAIL, PRIVATE i SALON, QUEEN’S PRIVATE i SALON, the mira PIRATE i SALON, i PRIVATE i SALON, Popcorn PRIVATE i SALON, Pure Massage
Restaurants: Al Pasha Silk Road Cuisine, Crystal Lounge, Secret Garden, El Cid Spanish Restaurant CWB, Mask of “Si Chuen & Beijing”, Lux Restaurant & Bar, Kyoto Joe, Supergiant,Tokio Joe |
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Admission tickets for Hong Kong Fashion Extravaganza 2015 Presented by Audi Hong Kong and Shanghai Tang Fashion Show can be obtained on a first come first served basis. Tickets available while stocks last.
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1. “Hong Kong Fashion Extravaganza 2015 Presented by Audi Hong Kong” Admission Tickets: From 12-18 January, customers who dine at one of the Mira Moon’s restaurants including Supergiant, Crystal Lounge and Secret Garden with a single purchase of HK$2,000 or more will receive two “Hong Kong Fashion Extravaganza 2015 Presented by Audi Hong Kong” tickets. 2. Shanghai Tang House Show Admission Ticket: During 8-21 January, customers at selected pubs and restaurants at Lan Kwai Fong who spend HK$1,500 or more will receive two tickets for the Shanghai Tang Fashion Show. Enquiry：1830 688 |
Fair Details
Date: 19-22 January, 2015 (Mon-Thu)
Venue: Hong Kong Fashion Week for Fall/Winter Hall 1, 3B-E, HKCEC
World Boutique, Hong Kong Hall 3F&G, HKCEC
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Opening Hours of Hong Kong Fashion Week for Fall/Winter and World Boutique, Hong Kong |
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19 January (Mon) |
10:00am – 6:00pm |
Free admission for trade visitors aged 18 or over |
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20 January (Tue) |
9:30am – 6:00pm
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21 January (Wed) |
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22 January (Thu) |
9:30am – 5:00pm |
Hong Kong Fashion Week for Fall/Winter free admission for trade visitors aged 18 or over World Boutique, Hong Kong free admission for public visitors aged 12 or over |
Websites
Hong Kong in Fashion: www.hktdc.com/hkinfashion
World Boutique, Hong Kong: http://hktdc.com/worldboutiquehk/
Hong Kong Fashion Week: http://hktdc.com/hkfashionweekfw
The Hong Kong Young Fashion Designers’ Contest webpage: www.fashionally.com
Videos
Fashion Extravaganza 2015: http://www.youtube.com/playlist?list=PLBrAaPzPW6UpY2bwG_GQUTTopACA1coxY
Media Enquiries
Please contact the HKTDC's Corporate Communication Department:
Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.