Double Win for HKTDC Videos at MarCom Awards
10 November 2014 – Two promotional video series produced by the Hong Kong Trade Development Council (HKTDC) have been honoured in this year’s prestigious MarCom Awards, an international competition that features the work of marketing and communication professionals around the world.
Out of over 6,500 entries from across the United States and Canada as well as 15 other countries, HKTDC’s Hong Kong Business Services, a seven-part video series introducing Hong Kong’s services sector won the MarCom’s Platinum Award, while the 10-part How-to-do-business in Hong Kong video series picked up the Gold Award.
“We saw opportunities to promote both Hong Kong’s business service capabilities and the city’s friendly small business start-up environment in a visual and original manner,” said the HKTDC’s Head of Corporate Communication, Parker Robinson. “These two short-video series stand as digital brochures that market our city’s advantages. When we conceived and researched the projects we could not find any such examples of cities promoting their strengths in this way.”
The Platinum Award-winning Hong Kong Business Services video series, produced by Siren Films, provides an eye-catching insight into Hong Kong’s world-class services sector, which includes financial, logistics, design and film and digital areas. The Gold Award-winning How to do Business in Hong Kong series, produced by Lime* Creative, offers useful first-hand accounts about the ease of starting and running a company in Hong Kong.
Sponsored by the Association of Marketing and Communication Professionals, the MarCom Awards honour the excellence, creativity, and work of marketing and communication professionals around the world.
Videos
http://www.hkbizservices.hktdc.com/
http://www.howtodobizinhk.hktdc.com/
MarCom Awards Link
Media Enquiries
Please contact the HKTDC's Corporate Communication Department:
Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org
About HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.