REMINDER
To assignment editor:
Three major HKTDC trade fairs kick off tomorrow with Toys Fair’s new “Pop & Play” pavilion open to public visitors
Toy premieres and global limited editions launch while Baby Products and Stationery & School Supplies fairs run concurrently
11 January 2026 – The Hong Kong Trade Development Council (HKTDC) is stepping into the new year with the 52nd HKTDC Hong Kong Toys & Games Fair and 17th HKTDC Hong Kong Baby Products Fair, running alongside the 24th Hong Kong International Stationery & School Supplies Fair, co-organised with Messe Frankfurt (HK) Ltd. Dr Bernard Chan, Under Secretary for Commerce and Economic Development of the Hong Kong Special Administrative Region Government, will be Guest of Honour at the opening ceremony for the concurrent events which run at the Hong Kong Convention and Exhibition Centre (HKCEC) from 12 to 15 January 2026.
Themed “New Play for All”, the three fairs will showcase innovative toys, infant and child products and a wide range of stationery items, featuring more than 2,600 exhibitors from 37 countries and regions, including new exhibitors from Bangladesh, New Zealand and Norway. More than 200 buying missions from over 40 countries and regions have been invited to source at the fair.
The first major industry event to kickstart the year, the Toys & Games Fair is debuting the new “Pop & Play” pavilion in 2026. Open to trade professionals and the public, the new pavilion brings together some 150 IPs, including a strong lineup of international and local top-tier IPs such as CardFun, CR7® LIFE, Hot Toys, LAURA, Moshow Toys, Play Bonito®, Room One, threezero and TUTU MOKEY, showcasing their latest collections with some even launching “fair premieres” and global limited-edition collectibles. Exhibitor threezero will feature numerous figurines including Transformers MDLX Shockwave, MDLX Thrust and Demon Slayer: Kimetsu no Yaiba FigZero 1/6 Agatsuma Zenitsu, some of which are being exhibited in Hong Kong for the first time. Threezero is also collaborating with Another World, a Hong Kong animated film, to bring the Gudo Vinyl Figure to life. More than a collectible, this is a must-have for devoted fans of the film as well as collectors who appreciate the art of animation. Pre-ordering will be available on-site.
Renowned artists and designers, including b.wing, founder of la b.wing Galerie Ltd, Kenny Wong, creator of the iconic Molly and founder of Brothersfree, Steven Choi, founder of Zu and Pi, and Winson Ma, founder and creative director of Winson Classic Creation, award-winning international illustrator Pen So as well as Jerry Cho, author of Dead End that inspired the popular TV drama Rope A Dope, will share their creative insights and artistic visions through seminars and autograph sessions at “Pop & Play”.
In addition, Hot Toys will showcase eye-catching giant statues including Marvel's Iron Man, Disney's Stitch and Star Wars' Grogu COSBI. Threezero will display the giant statue of ROBO-DOU Evangelion 13 from “Evangelion: New Theatrical Edition”, while Asia Partners will exhibit a rare Cristiano Ronaldo autographed jersey. Semk Global Marketing Limited will present its inflatable and fibreglass B.Duck installations.
The Happy Ageing label will be introduced at the Toys & Games Fair, allowing buyers to identify toys and related products for seniors, with more than 40 exhibitors adopting the label and showcasing relevant products. The Green Toys zone at the Toys & Games Fair will spotlight various innovative eco-friendly products, including STEM (science, technology, engineering and mathematics) magic sets made from biodegradable materials. Both the Toys & Games Fair and Stationery Fair will use the Green Solutions logo for identification, with over 400 exhibitors displaying the green leaf logo this year – an increase of approximately 10% on last year.
At the Baby Products Fair, the World of Strollers and Gear and ODM Strollers and Gear zones together host approximately 230 exhibitors, an increase in both the number of exhibitors and the fair area compared to last year, presenting a range of high-quality baby strollers, car seats and rockers. The Toys & Games Fair and Baby Products Fair continue to feature the popular Brand Name Gallery, bringing together over 380 well-known brands from around the globe, allowing buyers to source the latest designs and high-quality products from a variety of manufacturers. Jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, the Hong Kong International Stationery & School Supplies Fair will feature the latest school and office supplies, creative art supplies and gift stationery.
On 13 January, the second day of the fair, international experts will discuss the latest industry issues at the Asian Toys and Games Forum, themed “Empowering the Toy Industry for Global Success” in 2026. Sessions will include sharing on the toys and games market outlook and industry opportunities by renowned international market research firm Euromonitor International; global IP ecosystem and merchandise strategies by The Walt Disney Company; unlocking product certification for global market access by globally renowned SGS Hong Kong Limited; and exploring the business landscape of the senior toy market in Asia by Yukai Engineering Inc., a recipient of multiple international product design awards, and Ageing Asia. Other thematic seminars in the fair will cover important topics such as toy safety regulations and regulatory developments, market strategies incorporating artificial intelligence and robotics, and trends in modern childcare and infant products.
We invite you or your representative to attend the following events:
|
Opening Ceremony |
|
|
Date: |
Monday, 12 January 2026 |
|
Time: |
10:30am-10:50am |
|
Venue: |
the STAGE, Grand Foyer, L3, HKCEC |
|
Guest of Honour: |
Dr Bernard Chan, Under Secretary for Commerce and Economic Development, HKSAR Government |
|
“Pop & Play” Media tour |
|
|
Date: |
Monday, 12 January 2026 |
|
Time: |
3pm (media registration starts at 2:30pm) |
|
Meeting venue: |
Escalators leading to the Convention Hall, HKCEC (next to the entrance of Design Gallery) |
|
Language: |
Cantonese (questions in English and Putonghua are welcome) |
Asian Toys and Games Forum 2026
|
Date |
Tuesday, 13 January 2026 |
|
Time |
2:30pm-4:30pm |
|
Venue |
Meeting Room N101B, HKCEC |
|
Speakers |
|
|
Panel discussion moderator |
Queenie Leung, Executive Director & CCO, GFT Group Limited |
The Rise of Designers
|
Date |
Tuesday, 13 January 2026 |
|
Time |
4:45pm-5:45pm |
|
Venue |
PlayHUB, Convention Hall, L1, HKCEC |
|
Speakers |
|
|
Panel discussion moderator |
Bryan Lo, Co-founder, ToysTV |
|
Note |
An autograph session will be held from 5:45pm to 6:30pm. Tickets are limited to a quota of 100 and will be distributed from 11:30am at the PlayHUB reception counter on 13 January 2026 on a first-come-first-served basis. |
Up Close with Snow
|
Date |
Monday, 12 January 2026 |
|
Time |
1pm-2pm |
|
Venue |
“Pop & Play” pavilion, Convention Hall, L1, HKCEC |
|
Speaker |
Snow Suen, Artist
The artist interview session will take place at 2pm approximately. Media representatives wishing to conduct interviews are kindly requested to arrive at the venue before 2pm |
IP Walkthrough with Joey Thye
|
Date |
Monday, 12 January 2026 |
|
Time |
4:30pm-5:30pm |
|
Venue |
PlayHUB, Convention Hall, L1, HKCEC |
|
Speaker |
Joey Thye, Singer, Actress and Creator of Original IP “Dubie” |
Fair details
|
Date |
12 to 15 January 2026 (Monday to Thursday) |
|
Time |
12-14 January 9:30am-6:30pm 15 January 9:30am-5:00pm
Pop & Play 12-15 January 11:30am-7:30pm
|
|
Address |
Hong Kong Convention and Exhibition Centre, 1 Expo Road, Wan Chai
Hong Kong Toys & Games Fair: Halls 1A-E, 3B-E, 5B-E and 5G
Pop & Play (open to trade buyers and the public): Convention Hall
|
|
Admission |
For trade visitors aged 18 or above only, access to the entire fair including Pop & Play
On-site registration fee: HK$100 per person (free for e-Badge registrants and pre-registered buyers)
Pop & Play public admission fee: HK$40 per person (members of the public may register online in advance to obtain an admission pass for free entrance) *Free entry for children under 3 and adults 65 or above *Children aged 11 and under must be accompanied by an adult with a ticket
Free online registration for “Pop & Play” tickets: |
Media registration
Members of the press interested in covering the events can register onsite at the Media Registration Counter (opposite the entrance of Hall 1D) or the HKTDC Media Centre (Expo Drive Entrance, Ground Floor, New Wing, HKCEC) with their business cards and press cards.
Some of this year’s products include:
|
Future Explorer Canadarm – children can assemble and operate robotic arms, developing hand grip strength and hand-eye coordination (Booth: 1E-C35) |
Baby push walker toys – manufactured using eco-friendly, sustainable and responsible production practices (Booth: 3F-G26) |
|
Flip Monster – DIY toys offering significant benefits for seniors, who can assemble their own creations following instruction manuals. This not only stimulates brain activity and enhances concentration, but also makes their hands more dexterous (Booth: 1D-C13) |
TUTU MOKEY Art Sculpture (70cm) – this global limited edition includes the designer's signature and a certificate of authenticity (Booth: CH-F05) |
|
Beach Life OBP Material Beach Funnel Set – crafted from OBP (ocean bound plastic), transforming plastic waste into a new product |
NARUTO Collectible Metal Keychain –employing a composite process of electroplating and baking paint, the embossed texture is enhanced, faithfully reproducing character details and making this a collectible item. (Booth: 3E-E13) |
Websites
- HKTDC Hong Kong Toys & Games Fair: hktoyfair.hktdc.com
- Events at the Hong Kong Toys & Games Fair: https://www.hktdc.com/event/hktoyfair/en/intelligence-hub
- HKTDC Hong Kong Baby Products Fair: hkbabyfair.hktdc.com
- Events at the Hong Kong Baby Products Fair: https://www.hktdc.com/event/hkbabyfair/en/intelligence-hub
- Hong Kong International Stationery & School Supplies Fair: hkstationeryfair.com
- Events at the Hong Kong International Stationery & School Supplies Fair: https://www.hktdc.com/event/hkstationeryfair/en/intelligence-hub
HKTDC Media Room: http://mediaroom.hktdc.com
Media enquiries
HKTDC’s Communications & Public Affairs Department:
|
Katy Wong |
Tel: (852) 2584 4524 |
Email: katy.ky.wong@hktdc.org |
|
Winnie Kan |
Tel: (852) 2584 4055 |
Email: winnie.wy.kan@hktdc.org |
|
Clayton Lauw |
Tel: (852) 2584 4472 |
Email: clayton.y.lauw@hktdc.org |