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To assignment editor:

 

Three major HKTDC trade fairs kick off the new year with Toys Fair’s new “Pop & Play” pavilion open to public

Toy highlights and selections from Baby Products and Stationery Fairs feature at press conference tomorrow

 

5 January 2026 – The Hong Kong Trade Development Council (HKTDC) is launching into 2026 with the 52nd HKTDC Hong Kong Toys & Games Fair and 17th HKTDC Hong Kong Baby Products Fair, running alongside the 24th Hong Kong International Stationery & School Supplies Fair, co-organised with Messe Frankfurt (HK) Ltd. Themed “New Play for All”, the three fairs will showcase innovative toys, infant and child products and a wide range of stationery items at the Hong Kong Convention and Exhibition Centre (HKCEC) from 12 to 15 January 2026.

 

The first major industry event to kickstart the year, the Toys & Games Fair is debuting the new “Pop & Play” pavilion in 2026. Open to trade professionals and the public, it will showcase numerous “fair premieres” and global limited-edition collectibles, including designer toys and figurines, licensed collectibles and blind boxes. Various IP creator interviews, autograph sessions, live painting demonstrations, celebrity sharing, board game experiences and giveaway events will be held as part of the event, enabling toy collectors and enthusiasts to interact and discover new dimensions of toy culture. In addition, the Happy Ageing label will be introduced at the fair, allowing buyers to identify toys and games designed specifically for seniors as well as intergenerational family fun.

 

The Green Toys zone highlights toys made from recycled materials, while the Green Solutions Suppliers label facilitates eco-conscious procurement. Kidult World showcases games and collectibles catering to adult enthusiasts, including Naruto merchandise and the AMK MINI Transformers WAVE3 series. Selected exhibitors will showcase some of the most innovative toy and game products at the press conference.

 

The Baby Products Fair features the highly anticipated ODM Strollers and Gear zone, helping buyers source products from original design manufacturers. The acclaimed Selection of Europe group pavilion returns, showcasing diverse European baby products including baby rockers, baby walkers and premium children's apparel.

 

Meanwhile, the Hong Kong International Stationery & School Supplies Fair brings together the latest back-to-school items as well as school and office supplies from around the world, including products from Greece, New Zealand and Taiwan.

 

The three exhibitions offer buyers a unique one-stop sourcing opportunity, creating more cross-industry business opportunities. Under the EXHIBITION+ model, the fairs combine access to the physical exhibition with the Click2Match smart-matching platform, which enables online business meetings. The online exhibition will be accessible from 5 to 22 January 2026, helping to create more business opportunities for participating companies. Buyers can also scan QR codes at exhibitor booths using the Scan2Match service to bookmark their favourite exhibitors, browse product information and engage with exhibitors even after the fair, helping to build more business connections.

 

We invite you or your representative to attend a press conference tomorrow, 6 January 2026 where we will provide more information about the fairs, highlight the latest industry trends and offer an export overview, with several exhibitors showcasing their distinctive products. Details are as follows:

 

Date

6 January 2026 (Tuesday)

Time

2:30pm

Address

SME Centre, Ground Level, Hong Kong Convention and Exhibition Centre,

1 Expo Drive, Wan Chai, Hong Kong

Speakers

Jenny Koo, Deputy Executive Director, HKTDC

Bryant Chan, Chairman, HKTDC Toys Advisory Committee

Judy Cheung, Deputy General Manager, Messe Frankfurt (HK) Ltd

Host for unboxing session

Shirley Sham, Artist
 

The artist interview session will take place prior to the commencement of the press conference, from approximately 2pm-2:20pm. Media representatives wishing to conduct interviews are kindly requested to arrive at the venue before 2pm

Language

Cantonese (questions in English and Mandarin are welcome)

 

Some of the highlighted products include:

 

 

Evie's Magical Tale AI Storyteller – an AI-interactive storyteller, featuring 100+ characters with distinct personalities, backstories and voices. Children don't just "listen" to stories; they can converse with characters and steer the plot

 

egg Aston Martin Children stroller – born from a synergy between two icons of British craftsmanship, the Aston Martin egg3® combines precision engineering with timeless design. Available in three distinct colourways, the collection presents automotive-inspired details such as honeycomb wheels, DBX707-style trims and luxurious fabrics

Flip Monster – DIY toys offering significant benefits for seniors, who can assemble their own creations following instruction manuals. This not only stimulates brain activity and enhances concentration but also makes their hands more dexterous  

 

The Z3R0 SAN soft vinyl figure – threezero's original character for its 25th anniversary has officially arrived! The embodiment of the "threezero life" – even in a reality where you have to "look cool while wearing a helmet" – he quietly perseveres, works tirelessly without complaint, and accompanies you through the daily grind of corporate life with humour and resilience

 

What can be Recycled – a HK Smart Design Award Green Corporation product, this hot-selling item deepens children's recognition of recycled items during the game. Let children know the meaning of recycling items – paper, metal, plastic and general waste – while having fun

 

 

Mazinger Z Playing Cards – this limited-edition collectible is a new product, never released in the market, that makes its debut at the fair

 

 

 

Fair websites

 

Media enquiries

HKTDC’s Communications & Public Affairs Department:

 

Katy Wong

Tel: (852) 2584 4524

Email: katy.ky.wong@hktdc.org

Winnie Kan    

Tel: (852) 2584 4055

Email: winnie.wy.kan@hktdc.org

Clayton Lauw

Tel: (852) 2584 4472

Email: clayton.y.lauw@hktdc.org