17th Hong Kong International Wine & Spirits Fair opens next Thursday
Inaugural World of Spirits featuring Fine Wines from Around the World and Exciting Events
30 October 2025 – Organised by the Hong Kong Trade Development Council (HKTDC), the 17th HKTDC Hong Kong International Wine & Spirits Fair will be held from 6 to 8 November at the Hong Kong Convention and Exhibition Centre (HKCEC).
The market demand for spirits has been growing after the HKSAR Chief Executive’s announcement in last year’s Policy Address regarding the reduction in liquor duty. A media tour on the Fair’s first day will offer a glimpse of the fair highlights including the brand new zone, “World of Spirits” featuring spirits from 14 countries and regions. Among the highlights in “World of Spirits” are Chinese baijiu, with six of “China’s Top Ten Baijiu Brands” participating. Notably, Luzhou Laojiao from Sichuan will launch a new product on the first day of the Fair.
Local spirits brands will also be featured, including Hongjiaban Maotai, founded by Hong Kong actor Timmy Hung, and Kowloon Spirits, Hong Kong's first local whiskey distillery. International offerings include traditional Irish whiskey and Russian vodka, and a new generation of Tasmanian whisky. The fair will also host 20 spirits-related events, helping industry professionals explore the culture and trends of spirits and seize new market opportunities.
This year’s fair will welcome over 620 exhibitors from 23 countries and regions, presenting wines and spirits from more than 40 origins. The Wine & Spirits Fair also features the “Friends of Wine” zone, which showcases gourmet foods designed to complement alcoholic beverages. On the final day (8 November), the Fair will be open to the public aged 18 or above with ticketed admission, allowing wine lovers to taste and purchase products from around the world and enjoy a variety of engaging activities.
Some of this year’s highlights include:
- Hellyers Road 22-Year-Old American Oak, the winner at the World Whiskies Awards 2025, produced by Hellyers Road Distillery, one of Australia's oldest operating whisky distilleries;
- Martin & Ann Arndorfer Anina Verde, wine from Austria, produced from natural wine winery, allowing the wines to convey the natural flavour of the grape;
- Kweichow Moutai will be showcasing its iconic “Flying Fairy” Moutai, and the award-winning “Golden Prince” Moutai Prince, which was recognised as a "2024 Annual Golden Case in Activity Marketing”;
- Qingyun Sake from Chinese Mainland, made from premium sake rice sourced from Northeast China and pure mountain spring water, combines ancient brewing methods with modern biotechnology. Additional sake products are characterised by their "light drinking, mild intoxication, and health benefits”;
- MLW WHISKEY SODA, an innovative ready-to-drink Highball, collaboratively produced by local Hong Kong distilleries from brewing and packaging to the bottle label printing, with low-calorie formula and an easy-drinking character making it especially popular to all adult-age female groups
During the Fair, Xing Wei, Master of Wine, will join Carlito Chiu andCalvin Choi, both award winning sommeliers, in the blind tasting event. The trio will select their favourite wines and spirits as reference for industry buyers. The Fair will also host competitions, judging panels, and award ceremonies that attract wine professionals globally, including Hong Kong Best Spirits Awards 2025; Hong Kong International Mixology Showdown 2025 - Semi Final of HK region and Final of China GBA region; and Mixology Party.
We invite you or your representatives to attend the 17th HKTDC Hong Kong International Wine & Spirits Fair media tour.. Details as follows:
Media tour
|
Date: |
Thursday, 6 November 2025 |
|
Assembly Time: |
2:15pm (Media Tour: 2:30pm-3:30pm) |
|
Assembly Venue: |
HKTDC Media Centre, G/F, HKCEC, 1 Expo Drive, Wan Chai |
Wine & Spirits Fair schedule
|
Date: |
6-8 November (Thursday to Saturday) |
||
|
Venue: |
Hall 3C-E, HKCEC |
||
|
Opening hours: |
6-7 November (Thursday to Friday)
|
10:00am – 7:00pm |
Trade visitors only, aged 18 and above: On-site registration fee: HK$100 Free for e-Badge registration and pre-registered buyers |
|
8 November (Saturday)
|
10:00am – 6:00pm |
Trade visitors, aged 18 and above: On-site registration fee: HK$100 Free for e-Badge registration and pre-registered buyers
Public visitors, aged 18 and above: Admission fee: HK$220 Special priced tickets for HK$128 available from now to 7 November 6:00pm via CTG Bus, GoByBus, HK Liquor Store, HK01, HKGO, KKDay, KLOOK, lankwaifong.com, Trip.com, Winenow, Wai Shing Wine International CO., Ltd. and Trans-Island Chinalink |
|
|
Press registration counter: |
Hall 3D Concourse, HKCEC. Registration begins 30 minutes before fair opening |
||
|
Media Centre: |
Expo Drive Entrance, HKCEC |
||
|
Websites: |
Hong Kong International Wine & Spirits Fair: https://www.hktdc.com/event/hkwinefair/en Product highlights and photo download: https://www.hktdc.com/event/hkwinefair/en/product |
||
|
Note to editors: |
Admission to selected wine-tasting sessions is by invitation only |
||
Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
|
Katy Wong |
Tel: (852) 2584 4524 |
Email: katy.ky.wong@hktdc.org |
The 17th HKTDC Hong Kong International Wine and Spirits Fair
Major Events
Wine tasting sessions and many other events will be held during the fair. Please visit this website for more details：https://www.hktdc.com/event/hkwinefair/en/programme
|
6 November (Thursday) − Open to trade visitors aged 18 and above |
|
Hong Kong International Mixology Showdown 2025 – Semi Final of HK region Time: 10:00am-5:00pm Venue: The Bar, Hall 3C, HKCEC
|
|
Originate from China • Sail to the World 2025 China Baijiu Culture International Promotion Asia Forum Time: 11:00am – 12:00nn Venue: The Hub, Hall 3C, HKCEC
|
|
Cathay Global Wine and Spirits Awards Asia - Award Ceremony Time: 2:15-3:15pm Venue: The Gallery, Hall 3D, HKCEC
|
|
Off The Beaten Path, Gems From Unsung Regions Time: 2:15-3:15pm Venue: The Hub, Hall 3C, HKCEC Speaker: Jennifer Docherty MW
|
|
Wine Industry Conference: AI in Wine Business Time: 3:30-5:00pm Venue: The Hub, Hall 3C, HKCEC Speaker: Debra Meiburg MW |
|
Opening Reception (By Invitation Only) Time: 5:30-7:00pm Venue: The Gallery, Hall 3D, HKCEC Guest of Honour: Paul Chan, Financial Secretary, The Government of the HKSAR
|
|
7 November (Friday) − Open to trade visitors aged 18 and above |
|
Hong Kong International Mixology Showdown 2025 – Final of China GBA region Time: 10:00am – 5:00pm Venue: The Bar, Hall 3C, HKCEC
|
|
Branding Baijiu Time: 11:15am-12:15pm Venue: The Cellar, Hall 3E, HKCEC Host: Tomy Fong, The Writer of "Baijiu The Rising Trend", Co-founder of Tasting Trendies
|
|
Cathay Global Wine and Spirits Awards Asia Winner Tasting Time: 12:00nn-13:15pm Venue: The Gallery, Hall 3D, HKCEC
|
|
Savour the Wines of Chinese Terroir Time: 5:00-6:00pm Venue: The Cellar, Hall 3E, HKCEC Host: Xing Wei MW
|
|
8 November (Saturday) − Public Day, open to trade visitors and the public aged 18 and above |
|
Baijiu 101 Class Time: 11:15am – 12:15pm Venue: The Cellar, Hall 3E, HKCEC Speaker: Ricky Tsui, Acting Programme Director (Operations & Development), Hotel and Tourism Institute, Vocational Training Council (VTC)
|
|
Austrian Wine and Local Sauce Pairing Workshop Time: 1:00-2:00pm Venue: The Gallery, Hall 3D, HKCEC Speaker: Debra Meiburg MW
|
|
Luzhou Laojiao．Guojiao 1573 Tasting Gala - Savouring Tradition, Celebrating Hong Kong Time: 3:00-4:00pm Venue: The Hub, Hall 3C, HKCEC Host: Ryan Leung, Brand and Event Manager, Luzhou Laojiao International Development (Hong Kong) Co., Ltd.
|
Note to Editors: Unless otherwise specified, media representatives are welcome to cover the tasting sessions at the Fair, except when the number of registrants exceeds the limit. We apologise for any inconvenience and appreciate your cooperation.