35th Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks open on Wednesday
Media pre-tour held tomorrow with exclusive sneak peek of highlights from three major summer cultural and leisure events
14 July 2025 – The 35th Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), will be held from 16 to 22 July (Wednesday to Tuesday) at the Hong Kong Convention and Exhibition Centre (HKCEC), running together with the HKTDC Hong Kong Sports and Leisure Expo and the HKTDC World of Snacks. These three major summer fairs will feature more than 770 exhibitors, offering a vibrant array of cultural and lifestyle experiences.
To enable the media to experience highlights of the World of Art & Culture, Sports and Leisure Expo, and World of Snacks in advance, a pre-tour will be organised on 15 July (Tuesday), a day before the fairs open to the public. In addition, media representatives are also invited to attend an opening reception in the afternoon of Wednesday, 16 July, the first day of the fairs, at which the guest of honour will be Cheuk Wing-hing, Acting Chief Secretary for Administration of the Hong Kong Special Administrative Region (HKSAR).
The theme of this year's Book Fair is “Food Culture･Future Living”, inviting readers to explore diverse aspects of food culture through reading, savouring the cultural nuances and lifestyle attitudes behind various texts and delving into new food cultures shaped by future technologies to experience the joy brought by both reading and dining. The World of Art & Culture will present an exhibition titled “Book a Table･Food for Thought” that features eight tables curated by eight artists, each exploring themes related to food and healthy living, surplus and future, table etiquette, lifestyle and culture, process, experience, music, art, and more. The exhibition will showcase related books and exhibits from around the world, while an interactive device onsite will recommend books and exhibits to visitors.
The Book Fair's Eight Seminar Series covers diverse topics including Theme of the Year, Renowned Writers, English and International Reading, World of Knowledge, Children and Youth Reading, Hong Kong Cultural and Historical, Lifestyle and Personal Development and Spiritual Growth, inviting a stellar line-up of celebrated Chinese and international authors to join the seminars in person. There will be over 620 cultural activities both onsite and offsite, providing diverse programmes for booklovers. For details of the seminars and the lineup of writers, please visit: https://hkbookfair.hktdc.com/en/Events/Event-Schedule.html.
This year, the HKTDC is collaborating with M1 Group Limited to bring the FIBA 3x3 World Tour Hong Kong 2025 international event to the HKCEC for the first time, running alongside the Hong Kong Sports and Leisure Expo. A single ticket offers entry to all three fairs and the carnival-style 3x3 Village, where visitors can enjoy interactive sports booth games as well as sports product showcases.
The Hong Kong Playground Association returns to the expo, presenting experiences such as HADO AR dodgeball and drone soccer that offer an exciting fusion of tech and sport. In celebration of the 15th National Games, a dedicated display zone at the expo will feature games’ mascots Xiyangyang and Lerongrong, while the Hong Kong Sports Institute will set up a cheering zone where visitors can show their support for local athletes.
Meanwhile, the World of Snacks returns with a delectable selection of more than 1,300 tasty treats, featuring a variety of classic flavours, healthy options and handcrafted snacks from around the world.
We invite you or your representative to cover the pre-tour and opening reception. Details are as follows:
Media pre-tour
|
Date: |
15 July 2024 (Tuesday) |
|
|
Time: |
3:15pm to 4:30pm (media registration begins at 2:45pm) |
|
|
Venue: |
HKTDC SME Centre G/F, HKCEC 1 Expo Drive, Wan Chai |
|
|
Language: |
Cantonese |
|
|
Agenda: |
|
|
|
2:45pm |
Media registration |
|
|
3:15 – 4:30pm |
Media pre-tour begins, led by Mandy Ng, Associate Director, Business Development, HKTDC and Eddie Lee, Associate Director, Marketing, HKTDC |
|
Remark: The media pre-tour will only cover selected exhibitors from the World of Art & Culture, Sports and Leisure Expo, and World of Snacks. The remaining content of the fairs will be opened to the public on 16 July.
|
Hong Kong Book Fair Opening Reception |
|
|
Date: |
16 July 2024 (Wednesday) |
|
Time: |
5:15pm (media registration begins at 4:30pm) |
|
Venue: |
Bauhinia Room, HKCEC |
|
Opening Remarks: |
Cheuk Wing-hing, Acting Chief Secretary for Administration of the HKSAR |
|
Welcome Remarks: |
Prof Frederick Ma, Chairman of the HKTDC |
Notes:
- For interviews with authors from the Book Fair and exhibitors from the Sports and Leisure Expo and World of Snacks, please contact ayiu@yuantung.com.hk.
- Media representatives should present their business cards and press cards at the media registration counter (outside the entrance of Hall 1D) or at the HKTDC Media Centre (G/F, New Wing, Expo Drive Entrance, HKCEC) to collect their press pass.
- A media area will be set up for selected seminars. Photographers are advised to bring telephoto lenses for distant shots.
Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks
|
Date |
16-22 July 2025 (Wednesday to Tuesday) |
|
Opening hours |
Hong Kong Book Fair 16-21 July – 10am to 10pm 22 July – 9am to 5pm
Hong Kong Sports and Leisure Expo and World of Snacks 16-17 July – 10am to 9pm 18-19 July – 10am to 10pm 20-21 July – 10am to 9pm 22 July – 9am to 5pm |
|
Venue |
Hong Kong Convention and Exhibition Centre |
|
Admission |
Adult: HK$30 Child: HK$10 (for primary school students/children under 1.2m tall) *Children aged 3 or under and adults aged 65 or over will be admitted free of charge. |
|
Tickets |
E-tickets will be available for sale via the e-ticketing sponsor The Club, the e-payment sponsor Alipay HK and Alipay, the e-ticketing platform 01 Space, and other sales outlets including Octopus app and all 7-Eleven and Circle K stores. |
|
Concessionary tickets |
Morning admission tickets (entry before noon, same price for adults and children): HK$10 (pay directly by Octopus for admission at the hall entrances only)
Special re-entry promotion: Visitors who purchase a regular adult ticket (HK$30) or child ticket (HK$10) dated 16 or 17 July can enjoy free admission once in each of the following time slots by presenting the whole stub attached to the admission ticket or re-entry coupon distributed onsite: 1) 18-20 July (Friday to Sunday) after 7pm 2) 21 July (Monday) after 7pm
Note: this offer is not applicable to other types of admission tickets (including morning admission tickets, concessionary tickets, VIP tickets and complimentary tickets)
Super Pass: HK$88 Passholders have unlimited entry to the Book Fair and can use the special access channel to minimise queuing time.
Three special offers for the Book Fair’s 35th edition:
Ticket concession for tourists:
Ticket concession for persons with disabilities: Persons with disabilities can purchase a HK$10 concession ticket, either by using an “Octopus with persons with disabilities status” for direct payment at entrance gates or by presenting their valid “Registration Card for Persons with Disabilities" issued by the Labour and Welfare Bureau at the conference hall ticket office.
AlipayHK users can get a $2 discount when purchasing tickets through the app.
|
|
Hong Kong Book Fair website and mobile app |
hkbookfair.hktdc.com/HKBookfairApp.html
(Check out the details of the book fair and register for the seminar) |
|
Hong Kong Sports and Leisure Expo website |
|
|
World of Snacks website |
Media enquiries
Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks
Yuan Tung Financial Relations:
Agnes Yiu Tel: (852) 3428 5690 Email: ayiu@yuantung.com.hk
Salina Cheng Tel: (852) 3428 2362 Email: salcheng@yuantung.com.hk
HKTDC’s Communications & Public Affairs Department:
Hong Kong Book Fair
Snowy Chan Tel: (852) 2584 4525 Email: snowy.sn.chan@hktdc.org
Serena Cheung Tel: (852) 2584 4272 Email: serena.hm.cheung@hktdc.org
Hong Kong Sports and Leisure Expo, World of Snacks
Stanley So Tel: (852)2584 4049 Email: stanley.hp.so@hktdc.org
Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org
HKTDC Media Room: http://mediaroom.hktdc.com