To assignment editor:

HKTDC launches 7 lifestyle events in late April  

Highlighting Jingdezhen blind-box porcelain and new Gerontech Living Pavilion

17 April 2025 – The Hong Kong Trade Development Council (HKTDC) is staging seven large-scale trade events in late April covering lifestyle products and the licensing sector. The Hong Kong Gifts & Premium Fair, Home InStyle and Fashion InStyle will take place from 27 to 30 April at the Hong Kong Convention and Exhibition Centre (HKCEC) in Wan Chai. The Hong Kong International Printing and Packaging Fair and DeLuxe PrintPack Hong Kong run concurrently at AsiaWorld-Expo, while the Hong Kong International Licensing Show (HKILS) and Asia Licensing Conference (ALC) will be held at the HKCEC from 28 to 30 April. The seven mega events will gather some 6,000 exhibitors from over 30 countries and regions, offering buyers a wide range of creative designs, functional products, sustainable items and new materials, promoting synergies in the cultural and creative industries.

Embracing cultural and creative designs to foster cross-industry business opportunities

The 40^th edition of the Gifts & Premium Fair features creative products from brands around the world. Local exhibitor Wei Yit Vacuum Flask Manufactory Ltd (Booth no: HKCEC 1C-E02), celebrating its 85^th anniversary this year, will showcase different classic thermos products. The pavilion from Jingdezhen, a historic cultural city in Mainland China renowned for its ceramics, will launch products in the blind-box format (Booth no: HKCEC 3B-C24), which is popular among the younger generation. The proceeds from the sale of these products will go towards nurturing the next generation of designers and craftsmen.

Co-organised by the HKTDC and CIEC Exhibition Company (HK) Limited, the Hong Kong International Printing and Packaging Fair celebrates its 20^th edition in 2025, featuring a wide range of printing and packaging solutions. Exhibitor Dongguan Duopu Bio-based Innovation Environmental Protection Co., Ltd. (Booth no: AWE 3-G18) will present oil-proof and leak-proof paper tubes that support customisable designs. At Deluxe PrintPack Hong Kong, first-time exhibitor Roy Mark (Asia) Limited (Booth no: AWE 3-A11) showcases a New Year dominoes gift set and gift box to represent the dynamism of the Year of the Snake and the effect of a peacock spreading its feathers.

New pavilions feature silver market products and innovative fashion materials

Funded by the Hong Kong SAR Government's Innovation and Technology Commission, Home InStyle will introduce the new Gerontech Living Pavilion to showcase innovative products and solutions for the elderly from more than 10 local companies, including AI mobile toilets and smart walking sticks. The pavilion also features the Empathy Exploration Lab where industry professionals can get a better understanding of the needs of the elderly to help them seize opportunities in the burgeoning silver market. Funded by the Hong Kong SAR Government's Cultural and Creative Industries Development Agency (CCIDA), the new NEXT@Fashion InStyle zone at the Fashion InStyle event is gathering more than 60 global materials suppliers.  Five local designers have been invited to create products using innovative materials from the fair, which will be showcased at the event.

600+ brands and licensing projects on show, hottest industry topics explored

This year's HKILS see more than 600 brands and intellectual properties (IPs) on display. The event features well-known international brands, along with more than 90 popular local brands including Din Dong, Plastic Thing and Shibainc. The show also showcases innovative works from the Design Licensing and Business (DLAB) Support Scheme, sponsored by the CCIDA, which supports emerging creators.

The inaugural “Hong Kong Licensing Force”, a groundbreaking initiative debuting at the HKILS, showcases 15 cutting-edge licensing projects developed by students from local universities, addressing issues such as environmental protection, cultural preservation and social development. These projects will be displayed in a mix of creative formats, including augmented reality (AR) and virtual reality (VR) experiences, to reflect the new wave of design thinking.

This year, the show also welcomes the first-time participation of two Egyptian museums, the Egyptian Museum Cairo and the National Museum of Egyptian Civilization, along with the Beijing Municipal Cultural Heritage Bureau. Held concurrently with the HKILS, the ALC brings together top-notch industry leaders to discuss the hottest topics in licensing, including the future development and challenges of the global licensing industry and how historical IPs balance their rich heritage in the changing market.

  

We cordially invite representatives from your organisation to join the following events. Details are as follows:

Hong Kong Gifts & Premium Fair and Home InStyle Joint Networking Reception

Date: 27 April (Sunday)
Time: 5:30pm to 7pm
Venue: The STAGE, Grand Hall Foyer, Level 3, HKCEC
Guest of Honour: Andrew Leung, President of the Legislative Council

Opening Ceremony of the 2025 Hong Kong International Licensing Show and Asia Licensing Conference

Date: 28 April (Monday)
Time: 10:30am to 11am
Venue: Hall 5FG, HKCEC
Speakers: Margaret Fong, HKTDC Executive Director, and Raistlin Lau, Under Secretary for Culture, Sports and Tourism of the Hong Kong SAR Government

  

Please note:

Media representatives are requested to bring their business cards and press credentials to the Media Registration Desk or the HKTDC Press Centre to collect their press passes on-site.

  

Event details

Events	Event date	Opening hours	Venue and press registration
Hong Kong Gifts & Premium Fair	27-29 Apr (Sun-Tue) 30 Apr (Wed)	9:30am-6:30pm   9:30am-5pm	HKCEC Hall 1D Concourse or HKTDC Media Centre
Home InStyle
Fashion InStyle
Hong Kong International Printing & Packaging Fair	27 Apr (Sun)   28-29 Apr (Mon-Tue) 30 Apr (Wed)	10:30am-5:30pm   9:30am-5:30pm   9:30am-3:30pm	AsiaWorld-Expo East Concourse or Media Centre at AWE Room 105
DeLuxe PrintPack Hong Kong
Hong Kong International Licensing Show	28-29 Apr (Mon-Tue) 30 Apr (Wed)	9:30am-6:30pm   9:30am-5pm	HKCEC Hall 5FG Concourse or HKTDC Media Centre
Asian Licensing Conference

  

Other events:
Please refer to: https://bit.ly/42w9UyG

Market Analysis

• A representative from Southeast Asia's leading e-commerce platform Lazada will join Ray Leung, Founder and Managing Director of business gifts enterprise Matrix Promotion Limited, and Albert Chan, Head of Greater China Office of the international market research firm Coresight Research, to discuss the latest trends in e-commerce and brand collaboration, and to share successful case studies.
  Date: 27 April (Sunday)
  Time: 11am to 12pm
  Venue: The STAGE, Grand Hall Foyer, Level 3, HKCEC

  
Creative Design

• Han Chong, Founder and Creative Director of Self-Portrait, who also serves as the project consultant for the new NEXT@Fashion InStyle zone at Fashion InStyle, will share his creative process and examine how to maintain innovation and uniqueness in the highly competitive fashion industry.
  Date: 27 April (Sunday)
  Time: 3pm to 3:45pm
  Venue: The Runway, Halls 3FG, HKCEC
   
• Raymond Leung, Director of Wei Yit Vacuum Flask Mfy. Ltd, Cheung Yiu-fai Ball, President of the Industrial Designers Society of Hong Kong (IDSHK), Alan Cheung, Chairman of the Design Council of Hong Kong, and a representative from La Monnaie de Paris, the manufacturer of the Olympic gold medals for the Paris games, will share their insights on the intersection of heritage and innovation in product design for gifts and houseware.
  Date: 29 April (Tuesday)
  Time: 11:30am to 12:30pm
  Venue: The STAGE, Grand Hall Foyer, Level 3, HKCEC

  

Sustainable Development

• Steven Baumgaertner, Chairman of the European Associations Cooperation, Steven Choi, Chief Operating Officer of the Green Council, representatives from TÜV Rheinland Greater China, the Hong Kong Accreditation Service of the Innovation and Technology Commission, and the Gold Award winner of the Asia Exhibition of Innovations and Inventions Hong Kong (AEII) 2024, will share insights on sustainable development trends in the gifts and home products market. They will also analyse how SMEs can adapt to the latest EU Packaging and Packaging Waste Regulation (PPWR).
  Date: 27 April (Sunday)
  Time: 12:30pm to 1:30pm
  Venue: The STAGE, Grand Hall Foyer, Level 3, HKCEC
   
• Chief Business Officer Fabienne Gilles and Senior Licensing and Distribution Manager Marie Van Buggenhout from Peyo Company will discuss new trends in using licensing to promote global issues, exploring how to leverage the popularity and core values of The Smurfs to raise environmental awareness and promote sustainability.
  Date: 29 April (Tuesday)
  Time: 2:15pm to 3pm
  Venue: Hall 5FG, Asia Licensing Conference, HKCEC
   
• Tom Bosanquet, Co-founder of renowned packaging design company Wrapology (Hong Kong) Limited, and Professor Christina Wong from the School of Fashion and Textiles at the Hong Kong Polytechnic University will share how packaging design can balance luxury and sustainability.
  Date: 29 April (Tuesday)
  Time: 11:30am to 1pm
  Venue: The STAGE, Hall 6, AsiaWorld-Expo  

  
Gerontech

• Adam Chow, CEO of VENTURE, which develops wireless elderly home care products, will join scholars from Hong Kong Lingnan University to explore the rapid development of smart wearable technology and the diverse applications of innovative silver tech products, delving into new trends in the silver market.
  Date: 29 April (Tuesday)
  Time: 2:30pm to 3pm
  Venue: The STAGE, Grand Hall Foyer, Level 3, HKCEC

  
Websites

• HKTDC Media Room: https://mediaroom.hktdc.com/en
• Hong Kong Gifts & Premium Fair: https://www.hktdc.com/event/hkgiftspremiumfair/en
• Home InStyle: https://www.hktdc.com/event/homeinstyle/en
• Fashion InStyle: https://www.hktdc.com/event/fashioninstyle/en
• Hong Kong International Printing & Packaging Fair: https://www.hktdc.com/event/hkprintpackfair/en
• DeLuxe PrintPack Hong Kong: https://www.hktdc.com/event/deluxeprintpackhk/en
• Hong Kong International Licensing Show and Asian Licensing Conference: https://www.hktdc.com/event/hklicensingshow/en

  

Media enquiries

Please contact the HKTDC’s Communications & Public Affairs Department:

Home InStyle
Fraser Li	Tel: (852) 2584 4369	Email: fraser.li@hktdc.org
Fashion InStyle
Serena Cheung	Tel: (852) 2584 4272	Email: serena.hm.cheung@hktdc.org
HK Gifts & Premium Fair, HK International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong
Winnie Kan	Tel: (852) 2584 4055	Email: winnie.wy.kan@hktdc.org
HK International Licensing Show and Asian Licensing Conference
Katy Wong	Tel: (852) 2584 4524	Email: katy.ky.wong@hktdc.org