HKTDC Media Room HKTDC Media Room

MarketingPulse and eTailingPulse return tomorrow

Marketing and e-commerce elites gather to explore opportunities ranging from AI and ASEAN to arts and culture

 

18 March 2025 – The Hong Kong Trade Development Council (HKTDC) will stage the MarketingPulse and eTailingPulse conferences tomorrow at the Hong Kong Convention and Exhibition Centre (HKCEC). Themed Inspiring Possibilities, this year's event will bring together global marketing decision-makers, economists, retail giants, brand strategists, advertising and public relations elites and e-commerce experts to explore forward-thinking market trends and share successful experiences, providing participants with a unique professional platform that can help them seize new opportunities.

 

The conferences will cover a range of hot topics, including how to leverage data and AI to drive innovative marketing strategies; an analysis of e-commerce opportunities in the burgeoning ASEAN market by the HKTDC Research team; strategies for brands to tap into China's emerging "she economy"; enhancing brand value through arts, music and culture; embracing diversity and the application of neurodiversity in marketing; the integration of e-commerce and technology; the integration of sustainability into marketing; and success stories from emerging brands. Additionally, the exhibition area will feature more than 40 exhibitors from Hong Kong and the Asia-Pacific region, including companies such as Datawords Hong Kong and Kantar Hong Kong, showcasing the latest marketing and e-commerce solutions.

 

The forum will also feature business matching services and multiple workshops on digital marketing and e-commerce, helping participating business representatives to capture market opportunities in a rapidly changing environment. In total, close to 80 experts from across the industry will share their professional insights at the conferences. Speakers include:

 

Leveraging Data to Drive Innovations and Breakthroughs
  • Nikkia Reveillac, Director (Global), Consumer Insights, Netflix (2021-2024)

Seizing eCommerce Opportunities in the ASEAN Market
  • Galvin Chia, Principal Economist (Asian and Emerging Markets), HKTDC
  • Nick Chiu, Head of Sales, SME & Growth, Airwallex
  • Vishal Salunkhe, Vice President, Head of Commercial, Carousell

Art and Culture for Global Brand Marketing
  • Prof Dr Thomas Girst, Global Head of Cultural Engagement, BMW Group
  • Fabien Vallérian, International Director of Arts & Culture, Maison Ruinart

Neurodiverse Marketing Landscapes
  • Joseph Chen, Director of Culture, Eaton HK

Journey to the AI Era: Unleashing Digital Transformation Potentials
  • Brian Hui, Managing Director, Head of Customer Propositions and Marketing for Wealth and Personal Banking (WPB) Hong Kong, HSBC
  • Prof Darren Thayre, Head of Innovation, Global Strategic Initiatives, Google

Empowering the She Economy by Leveraging AI Innovations
  • Tony Chen, Director of Public Affairs, Taobao & Tmall Group

Meet the Leaders Series
  • Frankie Chow, Founder, CLS Holiday
  • Jacopo Contiero, Founder, Jacomax & Jacopo Only Friends
  • Matthew Li, Head of Brand and Marketing, Decathlon Hong Kong

(Speakers arranged in alphabetical order of family name)

 

We cordially invite you or your representative to cover the conferences. Details are as follows:

 

MarketingPulse and eTailingPulse

Date:

19 March 2025 (Wednesday)

Time:

9:15am to 6:20pm

Venue:

Hall 3D-E, Hong Kong Convention and Exhibition Centre

Press registration:

Media representatives can register at the entrance of HKCEC Hall 3E by presenting a business card and media identification

 

Websites

 

Media enquiries

HKTDC's Corporate Communications Department:

Katy Wong

Tel: (852) 2584 4524

Email: katy.ky.wong@hktdc.org

Jane Cheung

Tel: (852) 2584 4137

Email: jane.mh.cheungg@hktdc.org