To assignment editor:
FILMART 2025 set to open tomorrow
Ne Zha 2 team to reveal production insights and AI-driven industry future
16 March 2025 - The 29th Hong Kong International Film and Television Market (FILMART), organised by the Hong Kong Trade Development Council (HKTDC), will take place from 17-20 March at the Hong Kong Convention and Exhibition Centre. As Asia's premier entertainment content trading platform, this year's FILMART will bring together more than 760 exhibitors from 34 countries and regions, featuring more than 30 regional pavilions. This year, FILMART welcomes new pavilions from Australia, Cambodia, France, India, Malaysia, Saudi Arabia and Vietnam, and while emerging markets including Armenia, Czech and Kazakhstan join for the first time, further enhancing the event's cultural diversity.
As a flagship event of Art March Hong Kong, FILMART's opening day will feature the Entertainment Expo Hong Kong 2025 launch ceremony. Distinguished guests include Chan Kwok-ki, Chief Secretary for Administration of the Hong Kong SAR; Rosanna Law, Secretary for Culture, Sports and Tourism of the Hong Kong SAR; Dr Peter K N Lam, Chairman of the HKTDC, Yan Ni, Deputy Director General of International Cooperation Department of the National Radio and Television Administration, and Hong Kong entertainment ambassador Leon Lai, joining together to launch this annual industry event.
Debut of Producers Connect and AI Hub spearhead industry evolution
A key highlight of this year's FILMART is the launch of “Producers Connect”, a joint initiative by the Culture, Sports and Tourism Bureau (CSTB), Creative Industries Development Agency (CCIDA), the Hong Kong Film Development Council (FDC), and HKTDC. With film production at its core, this dedicated programme features specialised sharing sessions and business matching activities, creating unprecedented opportunities for global producers with a valuable platform for networking, financing, learning, and career advancement within the film industry. Through international exposure, producers can gain valuable industry insights and forge connections leading to co-production opportunities, distribution agreements, and global collaborations.
FILMART 2025 will also debut the AI Hub pilot project, co-organised by HKTDC, the Association of Motion Picture Post Production Professionals (AMP4), and the Movie Producers and Distributors Association of Hong Kong (MPDA). Through curated exhibition zones and various activities, the AI Hub will showcase AI applications across pre-production, visual effects, and sound design, including virtual production, AI restoration and generative imaging, and AI character creation, demonstrating how this technology is revolutionising film and television production processes.
EntertainmentPulse spotlights on new industry opportunities
Running concurrently with FILMART, EntertainmentPulse convenes global entertainment industry leaders to explore pressing topics including cross-border co-production, ASEAN entertainment markets, Asian animation industry, and streaming content trends. Riding on the global phenomenon of animated film Ne Zha 2, the conference session Gearing up for the AI Opportunities will feature Yu Zhixin, producer of Hong Li Animation Studios, and Liu Baoyu, Vice General Manager of Heguang Post-Production, sharing insights on AI-powered special effects production and examining the transformative potential of AI technology across creative and production domains.
Marking its 21st edition, the Entertainment Expo Hong Kong 2025 runs from 16 March to 27 April, and encompasses nine signature events namely FILMART, Hong Kong International Film Festival, Hong Kong Film Awards (HKFA), the Asian Film Awards(AFA), the Digital Entertainment Summit (DES), EntertainmentPulse, Hong Kong - Asia Film Financing Forum (HAF), Microfilm Production Support Scheme (Music), and the debut Hong Kong Film Music Fiesta reinforcing Hong Kong's position as Asia's leading entertainment capital.
You and your representatives are invited to attend and cover FILMART and EntertainmentPulse, details are as follows：
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Date： |
17-20 March 2025 (Monday-Thursday) |
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Time： |
17-19 March 2025 (Monday-Wednesday) |
9:30am-6pm |
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20 March 2025 (Thursday) |
9:30am-5pm |
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Venue： |
Hall 1, HKCEC, Wan Chai |
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Media registration： |
Please show your press identification or business card at the media registration counter, located at HKTDC Media Centre, Expo Drive Entrance, or the media registration counter at Hall 1E concourse
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You and your representatives are also invited to cover the Entertainment Expo Hong Kong 2025 launch ceremony. Details are:
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Date： |
Monday, 17 March 2025 |
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Time： |
3:30pm-4:15pm (Media registration will start at 3:00pm) |
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Venue： |
Galaxy Theatre, Hall 1, HKCEC |
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Guests： |
Chan Kwok-ki, GBS, IDSM, JP, Chief Secretary for Administration, HKSAR Rosanna Law, Secretary for Culture, Sports and Tourism of the HKSAR Dr Peter K N Lam, Chairman, HKTDC Yan Ni, Deputy Director General of International Cooperation Department of the National Radio and Television Administration Leon Lai, Ambassador, Entertainment Expo |
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FILMART：http://www.hktdc.com/hkfilmart
Conferences & Special Events： https://bit.ly/3J104fR
EntertainmentPulse：entertainmentpulse.hktdc.com/en
Programme：entertainmentpulse.hktdc.com/en/programme/programme
Producers Connect: https://hkfilmart.hktdc.com/conference/hkfilmart/en/producers-connect
AI Hub: https://hkfilmart.hktdc.com/conference/hkfilmart/en/ai-hub
Media enquiries
For enquiries, please contact:
Raconteur PR Agency：
Betsy Tse Tel:(852) 9742 7338 Email: betsytse@raconteur.hk
Molisa Lau Tel:(852) 6187 7786 Email: molisalau@raconteur.hk
HKTDC Communication and Public Affairs Department
Kelly Shek Tel:(852) 2584 4554 Email: kelly.yt.shek@hktdc.org
Snowy Chan Tel:(852) 2584 4525 Email: snowy.sn.chan@hktdc.org
Featured FILMART and Entertainment Expo Hong Kong Programme for Media (Part of)
(All programme details are subject to change. The online version shall prevail.)
Major local and overseas film and television entertainment organisations will hold events at FILMART. For media friends who would like to pre-register, please contact the relevant units and visit. For details, please visit the online version.
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17 March 2025 (Monday) |
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Thailand - China Film and Television Communication and Cooperation Forum & the 1st Thailand & China Short Drama Awards Call for Join in |
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Time: |
10:00 am - 11:00 am |
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Venue: |
Galaxy Theatre |
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Organiser: |
Artop International Co., Ltd., Anhui Yipin Zhonghe Film and Television Culture Co., Ltd. |
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Language: |
Putonghua |
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Forum on International Communication: Cooperation and Innovation for a New Vision |
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Time: |
10:00 am - 12:00 noon |
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Venue: |
Starlight Theatre |
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Organiser: |
International Cooperation Department of National Radio and Television Administration of China (NRTA) |
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Co-organisers: |
Shanghai Municipal Administration of Radio and Television Hong Kong Trade Development Council (HKTDC) China Radio & Television Hong Kong Bureau |
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Executive Organiser: |
China (Zhejiang) International Cooperation Zone for Film and TV Industry |
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Language: |
English and Putonghua (with simultaneous interpretation in English and Putonghua) |
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Artists: |
Janis Chan |
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Hong Kong Movie Music Showcase 2025 |
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Time: |
12:00 noon - 12:30 pm 3:00 pm - 3:30 pm 5:00 pm - 5:30 pm |
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Venue: |
Hall 1 Concourse, HKCEC |
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Organiser: |
Hong Kong Film Composers’ Association Limited |
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852 Films Limited Presentation |
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Time: |
1:00pm-2:00pm |
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Venue: |
Starlight Theatre |
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Organiser: |
852 Films Limited |
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Language: |
Cantonese and English |
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Artists: |
Josie Ho, Conroy Chan |
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XODIAC Press Conference: The Perfect Fusion of AI and K-POP |
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Time: |
1:00 pm -2:00 pm |
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Venue: |
Hall 1A, AI Hub |
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Organiser: |
JACSO Entertainment |
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Artists: |
XODIAC - LEX, SING, LEO
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Media friends who would like to pre-register for this event, please contact Sharlotte Chan (Tel: 66836672 email: sharlotte@jacso.hk) |
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The 49th Hong Kong International Film Festival Press Conference |
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Time: |
2:00 pm - 3:00 pm |
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Venue: |
Moonlight Theatre |
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Organiser: |
Hong Kong International Film Festival Society (HKIFFS) |
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Language: |
Cantonese (with simultaneous interpretation in English) |
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Artists: |
Angela Yuen |
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Media friends who would like to pre-register for this event, please contact Andico Tsui (email: hkiffmedia@sprg.com.hk ) |
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Co-Create the Future: Vertical Short Drama’s Global Opportunity Awaits |
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Time: |
2:30 pm - 3:30 pm |
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Venue: |
Starlight Theatre |
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Organiser: |
Shanghai Linmon Pictures Co., Limited, Content Republic Limited |
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Language: |
English and Putonghua |
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Guangdong Pavilion Opening Ceremony |
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Time: |
2:40 pm – 3:15 pm |
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Venue: |
Guangdong Pavilion Main Stage (Booth: 1C-D01) |
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Organiser: |
Guangdong Provincial Film Administration、Radio and Television Administration of Guangdong Province、Publicity Department of CPC Guangzhou Committee |
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Language: |
Putonghua
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Media friends who would like to pre-register for this event, please contact Yan Qiuyu (email: yanqy1224@163.com) |
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Kick-Off Ceremony of Entertainment Expo Hong Kong 2025 |
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Time: |
3:30 pm - 4:15 pm |
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Venue: |
Galaxy Theatre |
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Organiser: |
Hong Kong Trade Development Council (HKTDC) |
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Language: |
English and Cantonese (with simultaneous interpretation in English and Putonghua) |
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The 23rd Hong Kong - Asia Film Financing Forum WIP Open Pitch (Part 1) |
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Time: |
4:00 pm - 6:00 pm |
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Venue: |
Starlight Theatre |
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Organiser: |
Hong Kong International Film Festival Society Limited |
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Language: |
English and Cantonese (with simultaneous interpretation in English and Putonghua) |
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Bridging Cultures at FILMART: Cathay Pacific celebrates the launch of direct service to Hyderabad and the expanding connectivity to India |
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Time: |
6:00 pm - 8:00 pm |
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Venue: |
Meeting Room N106-108 |
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Organiser: |
Cathay Pacific |
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Supporting Organiser: |
Hong Kong Trade Development Council (HKTDC) |
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Media friends who would like to pre-register for this event, please contact Alex Fok (Tel: +852 2747 5519 / +852 9348 5087) |
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18 March 2025 (Tuesday) |
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UK-China Screen Forum |
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Time: |
10:00 am - 11:30 am |
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Venue: |
Moonlight Theatre |
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Organiser: |
Phoenix Satellite Television Co. Ltd. Department for Business and Trade (UK) |
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Language: |
English and Putonghua (with simultaneous interpretation in English and Putonghua) |
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The 23rd Hong Kong - Asia Film Financing Forum WIP Open Pitch (Part 2) |
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Time: |
10:30 am - 12:30 pm |
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Venue: |
Starlight Theatre |
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Organiser: |
Hong Kong International Film Festival Society Limited |
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Language: |
English and Cantonese (with simultaneous interpretation in English and Putonghua) |
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[AI Hub Programme Series] Gearing Up for the AI Opportunities |
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Time: |
12:00 noon - 1:30 pm |
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Venue: |
Moonlight Theatre |
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Organiser: |
Hong Kong Trade Development Council (HKTDC) Association of Motion Picture Post Production Professionals Movie Producers and Distributors Association of Hong Kong Ltd (MPDA) |
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Speakers: |
Jihong Chen, Partner, Zhong Lun Law Firm Liu Zhen, Vice President, Beijing Kuaishou Technology Co., Ltd. Yu Zhixin, Producer, Hong Li Animation Studios Jason Li, Managing Director , Mei Ah Entertainment Group Liu BaoYu, Vice General Manager, Heguang Post-Production David Carpenter, Creative Director AI Creative Lead & Strategist, Malka Media |
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Moderator: |
Chen Yimin, Senior Lecturer, Hong Kong Baptist University |
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Language: |
English and Putonghua |
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Shanghai Showcase of Screen Productions |
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Time: |
1:00 pm - 2:30 pm |
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Venue: |
Starlight Theatre |
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Organiser: |
Shanghai Municipal Administration of Radio and Television |
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Language: |
Putonghua |
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Artists: |
Samantha Ko, Hera Chan, Matthew Ho, Chung Shu-kai |
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MADE BY BILIBILI, MADE FOR GLOBAL-BILIBILI Content Showcase 2024-2025 |
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Time: |
2:00 pm - 3:00 pm |
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Venue: |
Moonlight Theatre |
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Organiser: |
bilibili |
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Language: |
Putonghua |
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[AI Hub] AI Hub Kick-off Ceremony |
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Time: |
2:00 pm - 3:00 pm |
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Venue: |
Hall 1A, AI Hub |
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Organiser: |
Hong Kong Trade Development Council (HKTDC) Association of Motion Picture Post Production Professionals (AMP4) Movie Producers and Distributors Association of Hong Kong Ltd (MPDA) |
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Language: |
English, Cantonese |
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MUSE Communication－2025 Anime IP & Business Strategy Outlook |
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Time: |
3:00 pm - 4:00 pm |
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Venue: |
Galaxy Theatre |
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Organiser: |
Muse Communication (H.K.) Ltd |
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Language: |
Cantonese |
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[Producers Connect] Programme International Coproduction: Balancing Risks and Rewards |
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Time: |
3:30 pm - 5:00 pm |
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Venue: |
Moonlight Theatre |
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Organisers: |
Culture, Sports and Tourism Bureau (CSTB) Cultural and Creative Industries Development Agency (CCIDA) Hong Kong Film Development Council (FDC) Hong Kong Film Development Council (HKTDC) |
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Supporting organisation: |
Bridging Visions |
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Speakers: |
Emad Eskandar, Head of Red Sea Fund Eric Lin, General Manager of International Content Development Center at Alibaba Pictures Group Gabriela Tocchio, Executive Producer, Gullane Justin Kim, Head of Int'l Film Production, CJ ENM Natacha Devillers, Producer, Les Petites Lumieres Si En Tan, Managing Director & Producer of Momo Film Co |
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Moderator: |
Lorna Tee, Producer and Curator, mylab |
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Language: |
English (with simultaneous interpretation services in Putonghua and Cantonese) |
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International Short Drama Association 2025 International Short Drama Forum |
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Time: |
4:30 pm - 6:00 pm |
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Venue: |
Starlight Theatre |
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Organiser: |
International Short Drama Association |
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Language: |
Putonghua |
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Artists: |
Wong Jing |
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Taiwan Spotlight Showcase |
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Time: |
5:00 pm - 6:00 pm |
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Venue: |
Galaxy Theatre |
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Organiser: |
Taiwan Creative Content Agency (TAICCA) |
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Language: |
Putonghua (with simultaneous interpretation in English) |
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Artists: |
Jacob WANG, TSENG Jing Hua and others |
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“Hong Kong Film Music Fiesta 2025 - Echoes of Order and Chaos” Music Concert |
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Time: |
5:00 pm – 6:30 pm |
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Venue: |
HKCEC Theatre 1 |
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Organiser: |
Hong Kong Film Composers' Association Limited |
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Artists: |
Teddy Robin, Jo Koo, Alex Lam, Li Lai Ha |
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19 March 2025 (Wednesday) |
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Ready to Connect: Indonesia’s Diversity Fuels Creative Global Partnerships |
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Time: |
10:00 am - 11:30 am |
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Venue: |
Galaxy Theatre |
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Organiser: |
INDONESIA Ministry of Culture of Republic of Indonesia MetraMediaHub |
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Language: |
English |
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5G, AI, and the Next Wave of Entertainment: What’s Next? |
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Time: |
11:30 am - 12:00 noon |
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Venue: |
Galaxy Theatre |
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Organiser: |
Telkomsel |
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Language: |
English |
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Malaysia Spotlight: Enhancing The Asian Film Industry |
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Time: |
10:00 am - 11:00 am |
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Venue: |
Moonlight Theatre |
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Organiser: |
National Film Development Corporation Malaysia |
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Language: |
English |
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PCCW Media Content Announcement Press Conference |
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Time: |
10:00 am – 11:00 am |
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Venue: |
Starlight Theatre |
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Organiser: |
PCCW Media Group |
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Language: |
English and Cantonese
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Media friends who would like to pre-register for this event, please contact Portia Wong (Email: portia.wong@makerville.hk Tel: +852 9427 7493) |
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THACCA’s First Steps: Thailand’s Bold Leap in Film and Content |
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Time: |
11:30 am - 12:30 pm |
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Venue: |
Starlight Theatre |
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Organiser: |
Ministry of Culture of Thailand |
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Supporting Organiser: |
Department of Cultural Promotion & Thailand Creative Culture Agency (THACCA) |
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Language: |
English |
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[Digital Entertainment Summit] Unlock Opportunities of the Dynamic Animation Market and Productions in Asia |
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Time: |
12:00 noon - 2:00 pm |
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Venue: |
Moonlight Theatre |
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Organiser: |
Hong Kong Trade Development Council (HKTDC) |
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Co-organisers: |
Hong Kong Digital Entertainment Association (HKDEA) Hong Kong International Film Festival Society (HKIFFS) |
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PANEL 1: Asian Animation Market Trends & Development
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Speakers: |
Catherine Ying, Vice President, CMC Inc.; President, CMC Pictures; President, Pearl Studio Francesco Prandoni, Global Licensing Team Leader, Production I.G, Inc. P Mia Angelia Santosa, Chief of Staff, Visinema Kang Yue, Anime Center Senior Business Director, bilibili Inc.
PANEL 2: Prospects for Animation Creation & Production in Asia
Karyabudi Mohd. Aris, Director of Marketing, Sales and Licensing, Les’ Copaque Production Sdn Nao Hirasawa, CEO, ARCH Inc. Polly Yeung, Producer & Scriptwriter, Point Five Creations Yu Zhou, Co-Founder & CEO, Light Chaser Animation Studios |
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Moderator: |
Patrick Frater, Correspondent, ContentAsia |
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Language: |
Japanese, Cantonese, English, Putonghua (with simultaneous interpretation in English and Putonghua) |
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NSW Creative Industries Mission Networking Reception |
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Time: |
12:30 pm - 14:30 pm |
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Venue: |
Galaxy Theatre |
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Organiser: |
Investment NSW |
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Language: |
English |
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[Video Streaming] The Rapidly Evolving Premium Video Landscape: Navigating Opportunities and Challenges |
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Time: |
2:30 pm - 4:00 pm |
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Venue: |
Moonlight Theatre |
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Organiser: |
Hong Kong Trade Development Council (HKTDC) |
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Co-organiser: |
Asia Video Industry Association, AVIA |
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Speakers: |
Jang ho Seo, Executive Vice President, Content Business Division CJ ENM Janice Lee, Chief Executive Officer, Viu & PCCW Media Group John Flanagan, Managing Director, Japan and SE Asia, A+E Networks |
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Moderator: |
Louis Boswell, Chief Executive Officer, Asia Video Industry Association (AVIA) |
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Language: |
Korean, Cantonese, English, Putonghua (with simultaneous interpretation in English and Putonghua) |
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Thailand’s Next Wave: The Future of Film and Content |
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Time: |
3:00 pm – 4:00 pm |
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Venue: |
Starlight Theatre |
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Organiser: |
Ministry of Culture (Thailand) |
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Co-organiser: |
Department of Cultural Promotion, Thailand Creative Culture Agency (THACCA) |
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Language: |
English (with simultaneous interpretation in Cantonese) |
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[ASEAN Film Production Development & Market Outlook] New Horizons Business and Cultural Collaboration |
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Time: |
4:30 pm - 6:00 pm |
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Venue: |
Moonlight Theatre |
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Organiser: |
Hong Kong Trade Development Council (HKTDC) |
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Speakers: |
Derrick Heng, Chief Marketing Officer, Telkomsel Indonesia Koh Mei Lee, Chief Executive Officer (CEO), Golden Screen Cinemas (GSC) Songpol Wongkondee, Director of Sales and Distribution, GDH 559 Co.,Ltd Michael Chai, Chief Executive Officer (CEO), Westec Media Limited Teck Lim, Managing Director, Clover Films Pte. Ltd. |
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Moderator: |
Liz Shackleton, Founder & Editor, Streamlined |
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Language: |
English (with simultaneous interpretation in Putonghua ) |
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HKIFF Industry Project Market Awards Presentation Ceremony |
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Time: |
4:30 pm - 6:00 pm |
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Venue: |
Starlight Theatre |
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Organiser: |
Hong Kong International Film Festival Society (HKIFFS) |
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Language: |
English and Cantonese (with simultaneous interpretation in English and Putonghua) |
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20 March 2025 (Thursday) |
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[Director Sharing] Breaking New Grounds: Evolvement and Future of Hong Kong Movies |
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Time: |
11:30 am - 1:00 pm |
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Venue: |
Moonlight Theatre |
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Organiser: |
Hong Kong Trade Development Council (HKTDC) |
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Speakers: |
Anselm Chan, Director and Producer of The Last Dance Cheng Wai-Kei, Screenwriter of The Last Dance Chin Siu Wai Amy, Producer of Papa Yung Tsz Kwong, Director and Screenwriter of Papa |
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Moderator: |
Thomas Shin, Hong Kong Film Critic |
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Language: |
Cantonese (with simultaneous interpretation services in English and Putonghua) |
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12th Microfilm Production Support Scheme (Music) || Awards Ceremony cum Screening of Selected Works |
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Time︰ |
3:00 pm - 6:30 pm |
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Venue： |
Theatre 2, HKCEC |
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Organiser： |
Hong Kong Association of Interactive Marketing |
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Language： |
Cantonese |
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Media friends who would like to pre-register for this event, please contact Helen Liu (Email: media@vis-pr.com) |
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