To assignment editor:
FASHIONALLY returns with style in September
Fashion platform presents four days of events for local fashion lovers
30 August 2024 – CENTRESTAGE, the prestigious annual Asian fashion event organised by the Hong Kong Trade Development Council (HKTDC), and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), kicks off on 4 September 4. A range of fashion events will be presented over the four days of the show, with fashion buyers welcomed for on-site purchasing and the entire exhibition period opened up to the public free of charge for browsing and shopping.
Hong Kong fashion platform FASHIONALLY.COM is dedicated to promoting and supporting local fashion brands and designers. This year, the platform will host four fashion shows during the CENTRESTAGE fashion showcase, including FASHIONALLY COLLECTION #23; FASHIONALLY Presentation I: YAMA GUEST; FASHIONALLY Presentation II: Murfi Lau; and FASHIONALLY Presentation III: MARCCH. Three of these presentations will feature special stage setups, immersing the audience in the design collections’ distinct styles. In addition, several past YDC contestants, including designers Derek Chan (DEMO), Mandy Fong (SZMAN) and Kinyan Lam (Kinyan Lam), will participate in exhibitions and other fashion shows. Stay tuned for real-time updates on the FASHIONALLY Instagram page.
Information on the FASHIONALLY designers can be downloaded at: https://drive.google.com/drive/folders/1-WADpNvJlCeM5GzFqZ1iNy6SwTOhva40?usp=sharing
Promoting new local creative forces – YDC finale event takes place on 7 September
This year's CENTRESTAGE finale event, the Hong Kong Young Fashion Designers’ Contest (YDC) 2024 Grand Final takes place on 7 September. Themed “To Be Seen”, it aims to highlight the outstanding creations of upcoming local designers, showcasing their creativity and drawing more attention to their talent. The YDC team recruited students from local fashion institutes earlier this year and promoted the event in New York, London and Paris, successfully attracting more than 100 Hong Kong designers to participate. The top 10 finalists selected by the judging panel will showcase four of their designs at the Grand Final, competing for four major awards: Champion, the Excellence Award, Best Art Direction, and the "My Favourite Collection" award chosen by public voting.
The event has invited Masayuki Ino, founder and designer of the Japanese fashion brand doublet, to serve as the VIP judge. Ino founded the brand in 2012 and his humorous and playful fashion style has won wide acclaim in the industry. In 2018, he won the LVMH Prize, becoming the first Asian designer to receive this prestigious award. The other judges include Katherine Fang, Chairlady of the HKTDC
Garment Advisory Committee; Bohan Qiu, Founder and Director of fashion PR consulting firm BOH Project; Jonathan Lee, APAC Wholesale Director of Ryodan Showroom; Iemi Chu, Associate Publisher of Vogue Hong Kong; Tracey Cheng, Vice President of Women's Merchandising at I.T; and Victoria Tang-Owen, Director of Arts of Culture & Heritage for Shanghai Tang.
MINI Hong Kong has been the lead sponsor of the YDC for eight consecutive years. YDC Alumni designers Johnson Chong (YAMA GUEST) and Kinyan Lam (Kinyan Lam) have collaborated with MINI to integrate the spirit of urban outdoor travellers and adventurers into fashion design, creating a collection that is both simple and functional and that reflects MINI's new-generation design aesthetics and sustainability concepts. Singer Panther Chan will perform at the event which will also be attended by artistes Kaho Hung, Zelos Wong, Madboii, Ah Gi and Dixon Wong to show their support.
Information on the 10 YDC finalists can be downloaded from the following link: https://drive.google.com/drive/folders/1AU-VdYvF1uZYqnjvutdpVcFEyQZjUr8O?usp=sharing
We cordially invite you and your representatives to cover related events. Details are below:
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4 September 2024 (Wed) |
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FASHIONALLY COLLECTION #23 |
Time: 11:30am–12pm Venue: The Stage, Hall 3E, HKCEC
Brand: Charlotte Ng Studio, FromClothingOf, Artistes: Zelos and more
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FASHIONALLY Presentation I: |
Time: 12:30pm–1pm Venue: The Runway, Hall 3E, HKCEC Brand: YAMA GUEST Theme: Holidays in the Sun The collection draws inspiration from the mountains blended with tropical vibes to create a series of personalised styles for nature enthusiasts, perfect for wandering through jungles or strolling along beaches. Artistes: Taco and Alice
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5 September 2024 (Thu) |
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FASHIONALLY Presentation II: Murfi Lau |
Time: 12pm–12:30pm Venue: The Runway, Hall 3E, HKCEC Brand: Murfi Lau Theme: FORGE{T} For the brand's inaugural collection, Murfi Lau endeavours to express bravery and self-defence through fashion design, showcasing a unique temperament. The theme "FORGE{T}" signifies her dedication to fashion design. Inspiration for the collection is drawn from medieval armour, heavy motorcycle gear and spacesuits, representing different aspects of the human spirit of adventure. Ms Lau aims to demonstrate the dual characteristics of protective gear and fashion, showcasing a spirit that remains true to itself in challenging times. Artistes: Kathy, Thomas Windle and Madboii
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FASHIONALLY Presentation III: MARCCH |
Time: 1:30pm–2pm Venue: The Runway, Hall 3E, HKCEC Brand: MARCCH Theme: Ambiguous The brand's Spring/Summer 2025 collection is themed "Ambiguous", drawing design inspiration from the work "Ambiguous Documents" by Polish artist Ania Wawrzkowicz. The collection emphasises texture treatment, with designers using techniques such as collage, layering and cutouts to create different images, attempting to deconstruct the physicality within the garments. Artistes: Lag Chun, Michael and Madboii |
Media registration
Media friends can register for the above events at the Press Registration Counter outside Hall 3D, HKCEC, by presenting your business card or media identification.
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7 September 2024 (Sat) |
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Hong Kong Young Fashion Designers’ Contest (YDC) 2024
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Time: 7:30pm–8:30pm Venue: Main Stage, Hall 3C, HKCEC
Artistes: Panther Chan, Kaho Hung, Zelos Wong, Judges:
Chief judge: Katherine Fang – Chairlady, HKTDC Garment Advisory Committee Overseas judge: Bohan Qiu – Founder and Director, BOH Project Iemi Chu – Associate Publisher, Vogue Hong Kong Victoria Tang-Owen – Director of Arts, Founder and Creative Director, Thirty30 Creative and Victoria Tang Studio, and Director of Arts, Culture & Heritage for Shanghai Tang Jonathan Lee – Strategic Consultant and Co-founder of The Molecule Tracey Cheng – Vice President of Merchandising – Womenswear, I.T
Main photography areas Signing backdrop and show media platform
Event rundown 6:00pm Media registration counter at Hall 3D entrance opens 6:30pm Guests and artistes arrive for interviews 7:15pm Media escorted to catwalk venue 7:30pm YDC begins |
Websites
CENTRESTAGE: https://centrestage.hktdc.com/home/en
Hong Kong Young Fashion Designers’ Contest (YDC): https://www.fashionally.com/en/
Details of the 10 finalist’s background, collections and photos: YDC 2024
Media enquiries
Best Crew Public Relations & Marketing:
Diana Tang Tel: (852) 9199 6723 Email: diana.tang@bestcrewpr.com
Reni Kwok Tel: (852) 6291 4283 Email: reni.kwok@bestcrewpr.com
HKTDC’s Communications & Public Affairs Department:
Snowy Chan Tel: (852) 2584 4525 Email: snowy.sn.chan@hktdc.org
More details about YDC
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YDC 2024 Public Voting & Lucky Draw |
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Voting period: Now until 6 September 2024 (23:59:59 HKT) Voting website: https://bit.ly/FASHIONALLY_YDC2024_Vote_Now Lucky draw announcement date: 16 September 2024 Lucky draw announcement platform: www.FASHIONALLY.com, Sing Tao Daily and The Standard The general public can vote for the “My Favourite Collection” award on or before 6 September to stand a chance of winning one of five HK$2,000 Lee Gardens Area e-gift coupons. Trade Promotion Competition Licence Number: 59009 |
About YDC
The YDC aims to promote a new generation of local design talent, while creating opportunities to showcase their collections in front of global and local industry professionals at CENTRESTAGE. Organised by the HKTDC, the contest is considered one of the most prestigious events of its kind in the region, with a successful track record of past contestants becoming leading designers for fashion enterprises or establishing their own labels. It is the starting point for many designers to develop their brand. To further promote the international visibility of local Hong Kong designers, in 2012, the HKTDC launched FASHIONALLY.com, an online platform that aims to promote local fashion brands and help local designers connect with global industry players and opportunities.