34th Hong Kong Book Fair opens tomorrow
Three summer cultural and leisure events attract 760 exhibitors to participate
16 July 2024 – The 34th Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), will be held from 17 to 23 July (Wednesday to Tuesday) at the Hong Kong Convention and Exhibition Centre (HKCEC), together with the HKTDC Hong Kong Sports and Leisure Expo and the HKTDC World of Snacks. A total of 760 exhibitors will be participating in these three summer cultural and leisure events.
The opening ceremony for the fairs will be held on the morning of the first day (17 July) to kick off the seven-day exhibition period, with Raistlin Lau, Under Secretary for Culture, Sports and Tourism of the Hong Kong Special Administrative Region (HKSAR) Government, as guest of honour.
The Book Fair has chosen Film and Television Literature as its theme of the year with the tagline Reading the World: Storytelling from Page to Screen to encourage booklovers to appreciate the joy of reading through both literature and film. The highly anticipated Art Gallery will be divided into three major thematic zones, focusing on the Featured Writers of the Year, Featured Directors and Classic Literary Adaptations, each featuring exhibitions of related works. The World of Art & Culture returns to the fair, gathering exhibits from around the world and featuring an interactive artificial intelligence (AI) installation where visitors can input specific keywords to generate different scenes from classic films.
The Book Fair's Eight Seminar Series covers Theme of the Year, Renowned Writers, English and International Reading, World of Knowledge, Children and Youth Reading, Hong Kong Cultural and Historical, Lifestyle and Personal Development and Spiritual Growth, inviting heavyweight Chinese writers and renowned writers from around the world to share their creative journeys. There will be more than 600 activities inside and outside the exhibition, providing diverse programmes for booklovers. In addition, the second day of the Book Fair (18 July) will feature the first IP Roundtable, inviting representatives from the international publishing and copyright industries to discuss the challenges and opportunities brought by the rapid development of AI to the commercialisation of IP copyright. (For details of the seminars and participating writers, please visit: https://hkbookfair.hktdc.com/en/Events/Event-Schedule.html.)
Riding on Olympics fever, the Sports and Leisure Expo has invited the Hong Kong Sports Institute (Booth 5C-C02) to set up a mosaic photo wall at the venue, collecting photos of visitors to cheer on the Hong Kong athletes preparing for the upcoming Olympic Games in Paris. The Sports Hub zone has a newly added parent-child zipline activity from the Hong Kong Playground Association (Booth 5C-D02), offering exciting experiences for visitors. At the World of Snacks, meanwhile, more than 1,200 different kinds of snacks have been sourced, presenting classic flavours, healthy options and taste sensations from around the world.
We cordially invite you or your representative to cover the Book Fair and related events. Details are as follows:
Hong Kong Book Fair Opening Ceremony
Date: 17 July 2024 (Wednesday)
Time: 11am (media registration begins at 10:15am)
Venue: G/F, New Wing, Expo Drive Entrance, HKCEC
GOH: Raistlin Lau, Under Secretary for Culture, Sports and Tourism of the HKSAR Government
Note:
- For interviews with authors from the Book Fair and exhibitors from the Sports and Leisure Expo and World of Snacks, please contact tleung@yuantung.com.hk
- Media representatives should present their business cards and press cards at the media registration counter (outside the entrance of Hall 1D) or at the HKTDC Media Centre (G/F, New Wing, Expo Drive Entrance, HKCEC) to collect their press pass.
Hong Kong Book Fair, Hong Kong Sports and Leisure Expo and World of Snacks
|
Date |
17-23 July 2024 (Wednesday to Tuesday) |
|
Opening hours |
Hong Kong Book Fair 17-22 July – 10am to 10pm 23 July – 9am to 5pm
Hong Kong Sports and Leisure Expo and World of Snacks 17-18 July – 10am to 9pm 19-20 July – 10am to 10pm 21-22 July – 10am to 9pm 23 July – 9am to 5pm |
|
Venue |
Hong Kong Convention and Exhibition Centre |
|
Admission |
Adult: HK$30 Child: HK$10 (for primary school students/children under 1.2m tall) *Children aged 3 and under and adults aged 65 and over will be admitted free of charge. |
|
Tickets |
E-tickets are available for sale via the e-payment sponsor, BoC Pay. and other ticketing partners, Alipay HK, Alipay, 01 Space and Octopus. Tickets are available for sale at all 7-Eleven and Circle K stores and most of the ticketing platforms. |
|
Concessionary tickets |
Morning admission tickets (entry before noon, same price for adults and children): HK$10 (pay directly by Octopus for admission at the hall entrances only) Special re-entry promotion: Visitors who purchase a regular adult ticket (HK$30) or child ticket (HK$10) dated 17 or 18 July can enjoy free admission once in each of the following time slots by presenting the whole stub attached to the admission ticket or re-entry coupon distributed onsite: 1) 19-21 July (Friday to Sunday) after 7pm 2) 22 July (Monday) after 7pm
Note: this offer is not applicable to other types of admission tickets (including morning admission tickets, concessionary tickets, VIP tickets and complimentary tickets)
Super Pass: HK$88 Passholders have unlimited entry to the Book Fair and can use the special access channel to minimise queuing time. |
|
Hong Kong Book Fair website and mobile app |
hkbookfair.hktdc.com/HKBookfairApp.html
(Check out the details of the book fair and register for the seminar) |
|
Hong Kong Sports and Leisure Expo website |
|
|
World of Snacks website |
Media enquiries
Hong Kong Book Fair, Sports and Leisure Expo and World of Snacks
Yuan Tung Financial Relations:
Anson Wong Tel: (852) 3428 3413 Email: awong@yuantung.com.hk
Agnes Yiu Tel: (852) 3428 5690 Email: ayiu@yuantung.com.hk
Tiffany Leung Tel: (852) 3428 2361 Email: tleung@yuantung.com.hk
HKTDC’s Communications & Public Affairs Department:
Hong Kong Book Fair
Snowy Chan Tel: (852) 2584 4525 Email: snowy.sn.chan@hktdc.org
Sunny Ng Tel: (852) 2584 4357 Email: sunny.sl.ng@hktdc.org
Hong Kong Sports and Leisure Expo/World of Snacks
Jane Cheung Tel: (852) 2584 4137 Email: jane.mh.cheung@hktdc.org