HKTDC Media Room HKTDC Media Room

To assignment editors:

MarketingPulse and eTailingPulse returns, gathering top industry players

Speakers will comprehensively analyse the impact of new technologies on the industry and envision the next level of marketing

5 March 2024 – The Hong Kong Trade Development Council (HKTDC) will hold MarketingPulse and eTailingPulse on 13 March, themed Envision the Next Level at the Hong Kong Convention and Exhibition Centre (HKCEC). The annual marketing events will assemble international brand executives, retailers, marketing elites and creative minds as well as e-commerce experts from around the world to share valuable experiences on marketing strategies and analyse market prospects. There will be different exhibition zones as well as digital marketing and e-commerce workshops for participants to interact with business elites and explore collaboration opportunities.

The conferences will focus on the latest hot topics including AI marketing mastery, brand defining and purposemarketing, national trends, K-Pop for marketing, tactics and strategies for Gen Alpha and the silver market, sustainability, sensory marketing as well as storytelling by brands. The conferences will also house some 40 local and Asia Pacific exhibitors such as Eternity X, EventX, First Page and Omnichat, highlighting the latest digital marketing and e-commerce solutions, helping companies stay on the pulse of marketing. Some 70 speakers will share insights in different areas. Speakers include:

The future development and application of AI and technologies in marketing
  • Karen Cheng, Head of Social of 9GAG & Memeland, viral meme platform
  • AI Futurist Zack Kass, former Head of Go To Market (2021-2023) at OpenAI
  • Jungsuk Jay Lee, recent Chief Ecosystem Officer of NAVER Z Corp, the operator of leading virtual world platform ZEPETO

Success experience of brand marketing
  • Ibby Abutarboush, former Brand Defining & Purpose Marketing Director of Nike (2021-2022) and former Brand Marketing Consultant, Arsenal Football Club (2023-2024)
  • Bradley Horowitz, CEO of MALIN+GOETZ, skincare brand from New York
  • Katsuaki Nagumo, Executive Director & Chief Marketing Officer of TORIDOLL Holding Corporation, parent company of Marukame Udon and Tam Jai International

The trending of E-commerce
  • John W. Danzi, Head of Partnerships APAC, CURIOSITYCHINA & FARFETCH, e-commerce marketplace for luxury boutiques
  • Jidapa Jirarattanachan, Head of Cross Border E-commerce, Big C Supercenter Public Co., Ltd.
  • Giovanni Musillo, Managing Director (Hong Kong and Macau), OnTheList, members-only flash sales platform

The innovative marketing direction of national trends
  • Jane Mai, Head of Corporate PR and Image Management, Yatsen Group, parent company of Perfect Diary
  • Enan Wang, Director of Digital and Information Management Centre and iMoutai Department, Kweichow Moutai

Meet the Leaders’ dialogue series
  • Nick Cheuk, Time Still Turns the Pages – Director & Screenwriter, The 60th Golden Horse Awards Best New Director
  • Tommie Lo , Founder & CEO, Preface
  • KK Tsang , Founder & CEO, The Bees

(Speakers arranged in alphabetical order of family name)

  

We cordially invite you or your representative to cover the conferences. Details are as follows:

MarketingPulse & eTailingPulse

Date:

13 March 2024 (Wednesday)

Time:

09:30 – 19:00

Venue:

Hall 3D-E, Hong Kong Convention and Exhibition Centre

Press Registration

Media representatives can register at the entrance of Hong Kong Convention and Exhibition Centre Hall 3E, by presenting a business card and media identification.

  

MarketingPulse Website: https://marketingpulse.hktdc.com/conference/mp/en

eTailingPulse Website: https://etailingpulse.hktdc.com/conference/etp/en

Event schedule: https://marketingpulse.hktdc.com/conference/mp/en/programme

Speaker List: https://marketingpulse.hktdc.com/conference/mp/en/speaker

  

Media enquiries

HKTDC's Corporate Communications Department:

Katy Wong                  Tel: (852) 2584 4524               Email: katy.ky.wong@hktdc.org

Phyllis Tsang               Tel: (852) 2584 4288               Email: phyllis.km.tsang@hktdc.org