HKTDC Media Room HKTDC Media Room

Inaugural SmartBiz Expo Opens Next Week
International Franchising Show to Run Concurrently

29 November 2017 – Organised by the Hong Kong Trade Development Council (HKTDC), the inaugural SmartBiz Expo and the third edition of the Hong Kong International Franchising Show will run from 6-8 December at the Hong Kong Convention and Exhibition Centre (HKCEC). A media tour will be organised on 6 December for the press to preview the wide variety of innovative products and services featured at the events.

The SmartBiz Expo will gather more than 500 exhibitors from 43 countries and regions.  Showcasing the latest business solutions, technology applications and operations support, the event serves as a one-stop platform to help companies to transform and upgrade. More than 20 seminars will be held during the fair, featuring industry experts who will examine global market conditions, business opportunities in artificial intelligence (AI), technological innovation and marketing strategies, as well as the latest trends in online shopping and social media. Speakers include Herbert Chia, Venture Partner of Sequoia Capital China; Leo Liu, Alibaba Cloud General Manager (HK, Macau, Taiwan & Korea Region); and Andrew Young, IBM China/Hong Kong Ltd Commercial Sales Unit Executive.

With the recent rapid development of franchising in Asia, Hong Kong serves as a two-way springboard for international brands to expand to Asian markets, and vice versa. The inaugural show will feature 130 exhibitors from such places as Hong Kong, the Chinese mainland, Korea, Taiwan, Singapore, Australia and the United States, with zones covering catering, retail and various services industries. In addition, a new “Franchising and Wealth Building” seminar series will spotlight topics such as franchising business management from afar, innovative business concepts for catering, and franchising opportunities on the Chinese mainland.

The HKTDC will also host a number of events to create a one-stop platform for enterprises to obtain the latest market information and foster cross-industry cooperation, including the Asian E-tailing Summit, the Business of IP Asia Forum, and DesignInspire.

We cordially invite you or your representatives to cover the fair and related events:



Media Tour*

50th Anniversary Cocktail for HKTDC Flagship Magazine, Enterprise


6 December (Wed)

7 December (Thu)


HKTDC Media and Webcast Centre, HKCEC Expo Drive Entrance

HKCEC, Hall 1D, Smart Lab D


3 – 4:30pm

5 – 6pm

Host / Officiating Guest

Roman Law, Manager, SME Relations, HKTDC

Vicki She, Manager, Service Promotion, HKTDC

HKTDC Deputy Executive Director Benjamin Chau

*Media tour includes SmartBiz Expo, International Franchising Show and DesignInspire




SmartBiz Expo

Hong Kong International

Franchising Show **

Date & Opening hours

6 December: 9:30am-6pm

7-8 December: 10am-6pm

(Free Admission)


HKCEC, 1 Expo Drive, Wan Chai

Exhibit Categories

AR, VR, Innovative and Technology Start-ups, Robotics, Applied AI & machine learning


Hong Kong Food & Beverages, Hong Kong Non-Food & Beverages (Education, Personal Services, Health & Beauty, Business Services, Brand Agents), International and Chinese mainland Zones

Media Registration

HKCEC, Harbour Road Entrance, Hall 1E Concourse or

HKTDC Media and Webcast Centre, HKCEC Expo Drive Entrance



*Open to public visitors aged 12 and above on the last day


Media Enquiries
Please contact the HKTDC’s Communication and Public Affairs Department:

Banbi Chen              Tel: (852) 2584-4525           Email:


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