Hong Kong Optical Fair Opens Tomorrow
Showcasing Local Design, Handcrafted and High-tech Eyewear

7 November 2017 – The 25^th edition of the HKTDC Hong Kong Optical Fair will be held from 8-10 November (Wednesday to Friday) at the Hong Kong Convention and Exhibition Centre (HKCEC). Organised by the Hong Kong Trade Development Council (HKTDC) and the Hong Kong Optical Manufacturers Association, the three-day fair will feature a record 800 exhibitors from 28 countries and regions, including new exhibitors from Denmark, India, San Marino and Sweden.

This year’s Optical Fair will feature nine zones, showcasing a broad spectrum of eyewear products. The Brand Name Gallery will feature 225 international brands, including 999.9, B1919 EYEWEAR, BLANC & ECLARE, EVISU, Freddie Wood, ic! berlin, Markus-t, MINIMA, MUZIK, Oh My Glasses TOKYO, PARIM, Savile Row, Stepper and Superdry. A series of eyewear parades will showcase the latest collections of several trend-setting eyewear brands. Some of the fair highlights and featured products include:

·         High-tech eyewear is the latest market trend. A local company has developed LCD lens that changes colours based on light conditions. Using a patented technology for eye protection, it can change from a pair of sunglasses to colourless plain glasses in a second.

·         First-time exhibitor Bliz (Booth: GH-F03), from Sweden is featuring sports eyewear that uses the ultra-light TR90 material and the Hydro Lens System for flexibility, comfort and protection.

·         Several renowned brands known for handcrafted eyewear are on show, including Oh My Glasses TOKYO, CLASSICO and Savile Row. The popular Japanese brand 999.9 will showcase its special-edition frame designed for the overseas market.

·         BLANC & ECLARE, a brand founded by Jessica, the multi-talented Korean superstar, will debut at the Optical Fair.

·         German brand Freddie Wood is the first brand to construct frames using natural buffalo horn. The unique pattern of each frame is suited for reflecting the wearer’s distinctive style.

·         The latest collection of another German brand, ic! berlin, sports geometric patterns inspired by the Suprematist paintings of the 20^th-century artist Malevich.

Hong Kong is a renowned eyewear design and manufacturing centre, with a number of local brands showcasing at the Brand Name Gallery, including BIG HORN, CreationVC, Genic Eyewear, PAULO PILIPE and People by People.

The 15^th Hong Kong Optometric Conference will be held on the second day of the fair (9 November) under the theme “Neuro Vision Rehabilitation.” The conference will feature experts from Hong Kong, Australia, Canada and the United States, including ophthalmology professor Eliezer Peli of the Harvard Medical School, who specialises in aging-eye research. The conference will examine such important topics as prismatic treatments and elderly neuro visual disorders. There will also be multiple seminars and workshops to facilitate market-intelligence exchange, including on Europe’s retail and consumer trends and business opportunities in emerging markets.

We cordially invite you or your representative to cover the fair and related events. Details are as follows:

Fair Website
Hong Kong Optical Fair: www.hktdc.com\hkopticalfair

Media Enquiries
Please contact the HKTDC’s Communication and Public Affairs Department:
Christine Kam          Tel: (852) 2584-4514           Email: christine.kam@hktdc.org